Richard Bogard And His Direct Audience

242 Words1 Pages
Bogard begins his article by recounting a personal story or memory that's important and valuable to him, which helps establish credibility. It helps the audience try to remember a time where they had a similar experience or encounter, to establish a bond between Bogard and his direct audience. It is always important to begin a persuasive piece of writing by establishing credibility or similarities between one's audience and oneself, the reason being that this way your readers will relate right off the bat, and want to read more. Soon, Bogard alludes to a widely famous Van Gogh painting considered one of the most beautiful paintings in the world, to show to the reader that artificial light ruins the fact that natural darkness is beautiful