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Robert Collier Research Paper

887 Words4 Pages

Core brief Copy writing

There are many people that can influence the second year student studying to become a successful copywriter.

The definition of a copywriter is somebody who writes advertising - he or she can be referred to as "salesmanship in print”. Copywriting is the craft of writing persuasive adverts and
Letters, which get people to part with their money for a particular brand that provides a service or a need for the individual.

It’s considered a intelligent skill. Where many people before us have succeeded to the extreme where their adverts are referenced for different rules of copy writing.

I think advertising is interlinked and intertwined with manipulative creative executions with the ability to evoke a particular emotion …show more content…

Loius, Missouri in 1885 developed a passion of story and copy writing at his uncles publication Colliers Weekly. Here he learned to write, edit and research for various topics. He wrote an autobiography named ‘A biography of Robert Collier” that sold more than 300,000 copies during his lifetime. I can take one piece of advice away from this historic influential. Even though he is known more of an author his ideas can be recognized as great advice for copywriters making him a unique …show more content…

Also it pushes you to think for your self as what intention must the consumer towards the advert after looking at the advert, as an advertiser, as even though you have a set emotion that you want to arouse in the audiences head there are various techniques of doing it.

The audience that the advert is directed to also has emotions, which help them connect with one another. So if the advert arouses a certain emotion with a bunch of individuals then the advert connects with the audience assuming that they feel the same way.

He had enough understanding of connecting emotionally with people to realize that the audience aren’t robots, that buy things out of instinct, but they are humans which he can connect with each other through his advertising,

This is also decision making forcing you to decide what you want to tell people, it helps you to not get distracted by any other messages that my evoke or bring up other feelings which will cause clutter in the audiences

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