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Obama Ethos Pathos Logos

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In this 2008 Presidential campaign was the year President Barack Obama and John McCain were fighting for Presidency were both Democrat and Republican parties were going at each other by giving one are the other a bad reputation on each of their campaign ad. On the many issues of Education, Immigration, Guns, Taxes, Health Care, Housing, Abortions, Iraq, Social Security that occurred in 2008. In the political ad, “Rearview Mirror” President Barack Obama narrator tells us “Wonder where John McCain would take the economy look behind you” letting us know that candidate John McCain wants to continue with George Bush economic policies and by doing this to his fellow Americans he is affecting are ethos and pathos. The video, then goes into a faster …show more content…

President Obama campaign use all three strategies of Ethos, pathos and logos throughout their campaign ad. The begging of the video is Ethos, because the narrator is trying to convince the audience of the author’s character or credibility. The second half of the video is Pathos, because the narrator is trying to persuade an audience by appealing to their emotions (emotion appeal). The end of the video shows all three strategies Ethos, Pathos and Logos to cite facts and statistics, historical and literal analogies throughout the …show more content…

This makes sense, since visual communication better suits more primal levels of the brain. If the viewer of an advertisement actually has the importuned motive, and if the appeal is sufficiently well-fashioned to call it up, then the person can be hooked. The product in the ad may then appeal to take on the semblance of gratification for the summoned motive. Many ad seem to be Saying, "If you have this need, then this product will help satisfy It." the other statement “Most advertisements appearing in national media can be understood as having two orders of

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President Reagan's Pathos When tragedy strikes an entire nation of people it is difficult to address the honest truth. In the “Explosion of the Space Shuttle Challenger Address to the Nation, January 28, 1986” President W. Reagan expresses his feelings along with the truth about the Challenger accident in a comforting and empowering manner. The Challenger explosion shocked the entire nation and President Reagan had to take on the challenge of addressing it.

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In this speech, like many speeches given by past Presidents there are multiple rhetorical proofs being used. In this speech President Reagan is trying to spark emotion within the audience; a pathos rhetoric. For example, he stated “But in the West today, we see a free world that has achieved a level of prosperity and well-being unprecedented in all human history.” President Reagan is sparking empowerment and emotion in the audience by telling them what they are capable of. He does this while relying on a logical or logos rhetoric to convince the audience of his point.

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On an important day in 1961, John F. Kennedy delivered a speech to the people all over the US and around the world that still gets quoted today. He made this speech to unite and make everyone come together. In his speech he used various examples of ethos, pathos and logos that really helped the speech and people come together. He as president would write the speeches himself and wouldn’t let others write it for him and is praised by many people because of that. John F. Kennedy didn’t use a lot of ethos but the ones he used were very good because it got the point across clearly.

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One of the best ways a speaker can use to communicate his or her message is by using rhetorical appeals, President Roosevelt used pathos to be successful with his purpose. He used pathos because he wanted to make his audience get emotional to the event that had just happened, therefore his audience would listen carefully to understand the message that President Roosevelt was about to communicate. For example, president Roosevelt said, “The attack yesterday on the Hawaiian islands has caused severe damage to American naval and military forces. Very many American lives have been lost”. Based on this evidence, President Roosevelt intentions on including this not only had the purpose of informing his audience about the pass event, the attack by

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Throughout this speech, a couple of things stood out to me which were kind of weird. Pathos, Ethos, and Logos are all expressed into this speech. Pathos was used in the beginning of the speech when Obama described scenarios of sad situations. For example, he used the imagery of an empty dinner table. Kids growing up without their mother or father.

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In 1972, Shirley Chisholm stood before thousands of people and presented her presidential bid declaration speech. Chisholm uses all three of Aristotle’s persuasive appeals. Throughout Chisholm’s speech, she used logos, pathos and ethos. Logos is the appeal to logic in which reasoning and facts comes into play. Then pathos is the appeal to emotions in which she uses words to pull and the heart strings of her audience.

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