After the end of the WWII, the Australians struggled to rebuild their lives. The veterans came home, and the radio captivated the attention of people at home when parents and children sat together in front of the radio to hear the latest news and listen to successful radio novels as Big Sister (1942) When a Girl Marries (produced after Big Sister). By the end of the 1940s and the beginning of the 1950s, the radio producers captivated the attention of young people with programs like Tarzan, Superman and others.
The film industry in Australia during the 1940s struggled, so the actors had to go to Hollywood in order to have a career. Films produced during that time were mainly documental related to the war. The most successful was Kokoda Front
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Rock’n'Roll changed the way of thinking of the young people, and with this came the new concept of “teenagers”, who were considered for the elders as ‘rebels’ and ‘juvenile delinquency’ after they adopted the music and manners of the Rock N Roll culture, inspired by Elvis Presley, Bill Haley, The Comets and Johnny O’Keefe (the first Rock'n'roll Australian star in 1957) among others, who lead the new teenagers for dancing and enjoying as Americans. Rock’n'roll culture influenced not just the teenagers but also the radio announcers who used American accents to captivate the young audience.
Unlike their parents, this new generation was interested in fashion, television, cinema, music and hairstyles, which meant that they were the new objective group for marketing. Through the movies, young Australians were influenced by movie stars like James Dean, which they wanted to imitate in his hairstyle, acting and dressing.
Television was so influenced by American than between 1956 and 1963, the percentage of the American content screened grew up at 83% of the total from overseas. It led the young people to think as Americans and behave as Americans. In 1959, the most popular programmes were American. All that influence and the lack of Australian presence on the screen led the government to impose a local content quota within the television