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Rogers Communication Case Study

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Rogers Communication is an impressive Canadian company originated by Ted Rogers. Rogers Communication unusual asset mix brings Canadians families the movies they love, the sports they want, the radio stations that inform their day, their favorite magazines, and an excellent shopping-at-home destination. In 2015, as part of the company’s dedication to improving its customers’ experience, Rogers started offering support twenty-four seven for customers through social media. A few of these social media sites that Rogers Communication is a part of are Facebook, Linden, Twitter, and YouTube. They use these social media sites to the fullest extent possible. In 2011, a formal Social Media Support team was created at Rogers Communication. The media support team is on hand daily communicating with consumers and posting updates regarding new products and services. …show more content…

The Facebook Messenger service is giving Rogers’s customers faster service. Facebook messenger has decreased their response time from 45 minutes in 2015 to less than 15 minutes in 2016. It is not just occurring on Facebook Messenger but across all social channels. They started customer support through Facebook Messenger because they wanted to bring their consumers the best self-service in the world. Rogers’s uses Facebook messenger to interact with their customers who have questions, want changes to their plan, update their account and set up new phone lines. Rogers is the only telecommunications company in Canada offering this service. Facebook is used for launching their new products and services. They also used Facebook to share the charity work they are conducting in the community and news. They also post upcoming games being held at the Rogers

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VISION AND MISSION STATEMENT Our company has a goal to be acknowledged as a leading communication brand. To achieve that goal, we are developing and providing the innovative communication and media services across the Canada in the way of television, smartphone, computers, tablets and internet. In this way, our company provides to our shareholders and rewarding careers to team members although ensuring that we have the enough financial strength to run our Bell Let’s Talk Charitable assurance to mental health and sponsorship program across the country to all people.

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Rogers Communication Network Introduction Rogers Communications Inc. is a Canadian communications and media company. It works especially in the field of remote communications, digital TV, telephone, and Internet availability with significant extra broadcast communications and broad communications resources. The organization is headquartered in Toronto, Ontario, Canada. History Ted Rogers is the founder of Rogers Communication Inc.

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Twitter Accounts providing tech support: Twitter is a very popular social networking site where a user can type anything in 140 characters or less and it is instantly sent to the recipient account and can be viewed by anyone. In the past 5 years more and more companies have started creating their own tech support Twitter accounts to which users can tweet and receive instant support. This is a useful technological advancement as a range of people use the website, from 10 to 80 year olds and anyone can create an account for free and instantly send a question to tech support.

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For years, most Canadians listened to American content that was pointless to them, they were unaware of what was happening in other parts of their own country because all their forms of sources were influenced by a different country. The only people who could hear Canadian content were those who could access private broadcasting, which at the time was the higher class, hence a very few amount of people. On November 2, 1936, after two earlier experiments, the Canadian National Railway (CNR) had developed a radio network, the Canadian Broadcasting Corporation/Radio-Canada. At the time, they were the first public broadcasting organizations, but now in 2018, they are both one of the worlds biggest major public broadcasting organizations. After

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It is a good way to market and to find out ones target market and is one of the only ways to communicate directly with potential customers. These personal interactions help to build brand loyalty among customers. Costco would also be able to see what customers are saying about their products and find inspiration for new ideas or improvements that would otherwise be missed. With over 600 million active users, Facebook can be used to communicate with a massive audience of potential customers. Costco could use their Facebook page to advertise their products, introduce new products, keep customers up to date on sales and other in-store events coming up.

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From the strategic design lens organizations are seen as social systems deliberately constructed to achieve certain strategic goals. There are three key elements that form strategic design which is the following: strategic grouping, linking, and aligning. One of the largest Canadian companies, Rogers Communications Inc. employs approximately 26,000 employees, providing services nationally throughout Canada. Due to its operation in numerous provinces of Canada and offering of various services, Rogers Communication contains an organizational structure chart for each province which is segregated by means of service. As mentioned on their corporate website, the organizational structure of Rogers Communications is led by the Board of Directors, accompanied by officers, and then segregated by the following service divisions: Rogers Wireless, Rogers Cable, and Rogers Media.

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Facebook introduced a lot of features such as the “Like” button, news feed,

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Facebook is a company and an online social networking service and it functions as a mobile application and website that allows people to connect, share, discover, and communicate with each other on mobile devices and personal computers all around the world. Its services also contain Instagram, a mobile application that permits people to take pictures or videos, modify them with filter effects, and distribute them with friends and followers in a photo feed or even directly send them to friends; Messenger, which is a messaging application for mobile and also Web on numerous stages and devices, which permits people to attain others promptly, as well as allow businesses to involve with customers; and WhatsApp Messenger, a mobile messaging application.

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INFORMATION Social media has to be one of the greatest developments of human history. It has connected humanity like never before. It has changed the way that people do business, with companies providing their own social media accounts to interact in real time with customers. We can quickly see what’s going on in our communities and around the world.

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They prefer using Facebook it is more convenient as a social media website it overall has all the requirements any company would need. There are about 1.11 billion people using Facebook every day and everyone of them gets informed about the new products they launched, the services seen on the sites and can solve their doubts about the product by posting it on their walls. Social media like Facebook not only helps the company to reach its target but also uses social media as a marketing tool it is a cheaper way and also has many more advantages. Social media is tool in future to expand and target more consumers. McDonalds is well recognized by all the social media networks but mainly prefers Facebook and shows that how social media has helped them reach to their goal and made them one of the top 10 global fast food chain industry and 1st on the social media

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Conversational media are web-based applications that make it possible to create and easily transmit content in the form of words, pictures, videos, and audios. Social media cannot be understood without first defining Web 2.0: a term that describes a new way in which end users use the World Wide Web, a place where content is continuously altered by all operators in a sharing and collaborative way (Kaplan and Haenlein). The authors also describe social media as “a group of Internet based applications that build on the ideological and technological foundations of Web 2.0, and allow the creation and exchange of user generated content.” Social media has progressed from essentially giving a stage to people to stay in contact with their family and companions. Presently it is a spot where consumers can take in more about their most loved companies and the products or services they offer.

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Facebook is also used to raise the awareness of their brand. Business to a greater extent uses Facebook's marketing tools to expand. For example, through advertisement and also via pages, businesses can efficiently obtain and retain customers and also raise their brand awareness. In contrast, people can use facebook to discover new companies and also brands or they can also connect with business that they have already know. Facebook's marketing tools are ready for use everywhere.

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Social Media for The Community In this Modern Era, Social Media plays an pivotal role in communicating. If we look according to the expert B.K Lewis, media social is label for digital technology that allows people to interact,providing and sharing the message content. We know that social media is very close to the community. Even it can be said that “human’s can’t lived without social media”.

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