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Media Influence On Gender

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Human beings have a great influence on each other i.e. on their attitudes, opinions and perceptions about societal relationships. Today, media is well organised to exhibit influence on what we hear, see and read and at the end inculcate these in our belief systems. The style of presentation under media reproduces stereotypical images or assumptions about women 's status and role in our society which affects the way they are portrayed in media.
Thus, media plays an important role in educating society. Moreover, it has also been noted that media has often instructed the audiences about current happenings which affect them. Media is an essential tool of communication which helps in educating the masses. And also, media adds to societies and cultures …show more content…

This means even biological criteria of sex is socially constructed. Gender, according to them is a product of a given social structure and the interactions based on them. “Doing gender” helps us to understand that personal is political. This means gender is not a personal choice but it is a product of social construct. Doing of gender is undertaken both by men and women and it involves activities that are socially determined at the level of interaction and perception. Such doing of gender is what determines the masculine and feminine models of …show more content…

He also stated that it can also have an effect on the career choices of young girls as they are highly motivated by the media.
Beatrice P. Moraa Omari in her study “The Portrayal of Women in Kenya’s Print Media: A Study of Daily Nation, The Standard and Kenya Times, June 2002 to June 2003” conducted a content analysis of newspaper articles of these three major dailies- Daily Nation, The Standard and Kenya Times. A total of 144 issues were collected and analysed. In her study, she attempted to address to the problems related to the space provided to women in print media. And also the nature of news covered related to women.
In her study, a total of 9,236 articles were analysed of the three major dailies. Out of these, only 258 articles were on women i.e. 2.8%. She also found that 76% of articles were written by women while only 24% of articles were written by

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