ipl-logo

Media Influence On Gender

2280 Words10 Pages
bulb-icon

Recommended: Impact of media on culture and society

Human beings have a great influence on each other i.e. on their attitudes, opinions and perceptions about societal relationships. Today, media is well organised to exhibit influence on what we hear, see and read and at the end inculcate these in our belief systems. The style of presentation under media reproduces stereotypical images or assumptions about women 's status and role in our society which affects the way they are portrayed in media.
Thus, media plays an important role in educating society. Moreover, it has also been noted that media has often instructed the audiences about current happenings which affect them. Media is an essential tool of communication which helps in educating the masses. And also, media adds to societies and cultures …show more content…

This means even biological criteria of sex is socially constructed. Gender, according to them is a product of a given social structure and the interactions based on them. “Doing gender” helps us to understand that personal is political. This means gender is not a personal choice but it is a product of social construct. Doing of gender is undertaken both by men and women and it involves activities that are socially determined at the level of interaction and perception. Such doing of gender is what determines the masculine and feminine models of …show more content…

He also stated that it can also have an effect on the career choices of young girls as they are highly motivated by the media.
Beatrice P. Moraa Omari in her study “The Portrayal of Women in Kenya’s Print Media: A Study of Daily Nation, The Standard and Kenya Times, June 2002 to June 2003” conducted a content analysis of newspaper articles of these three major dailies- Daily Nation, The Standard and Kenya Times. A total of 144 issues were collected and analysed. In her study, she attempted to address to the problems related to the space provided to women in print media. And also the nature of news covered related to women.
In her study, a total of 9,236 articles were analysed of the three major dailies. Out of these, only 258 articles were on women i.e. 2.8%. She also found that 76% of articles were written by women while only 24% of articles were written by

Show More
Related
712 Words | 3 Pages

The media is a very powerful tool that reaches all ages and can impact how a person views him/herself. These patterns can impact the role models for young girls by misrepresenting the characters (Gill). Disney heroines should be idols for young girls (Gill). The media should not make women feel inferior, instead the media should focus on independent women and how success is not determined by the man they

Read More
1011 Words | 5 Pages

Media have certainly became a big part of our daily life, an important element of our daily viewable culture, and more familiar the violence and monstrosity which is described in it. Audiences barley think about this problem and they also leave aside the consequences of that. Media got a great impact on people’s culture and the way they act now a days, Media is responsible for creating opinions, myths, languages and customs. They can also create uncontrollable monsters; false fantasies and contradictory impact On the exact society for which they engage. Society falls under the mercy of the fast effect of the portrait; it takes a fractional vision of owning in its own hand the capability of telling information; it is controlled by the objective

Read More
801 Words | 4 Pages

No wonder why women are often looked down on and struggle to destroy inaccurate depictions of themselves. Media is a powerful tool that can be very destructive in the wrong hands. Media has the ability to change the world for the good or for the worse. It gives us the message. It can push unto vulnerable groups violence that is undeserving.

Read More
644 Words | 3 Pages

The main objectives in chapter 9 include the ways media attempt to influence people’s attitudes, beliefs, and/or behavior, ways media technology can be disruptive and have adverse effects on behavior, the positive and negative influences of certain kinds of media, such as advertisements or reality television programs, on self-image. Even though media is a great outlet, media has changed our generation causing effects on self-image and human interactions. Because of its pervasiveness in American culture, the media affects people in both obvious and subtle ways. Modern media comes in many different formats, including newspapers, magazines, television, social media, etc.

Read More
1690 Words | 7 Pages

Gender is something that is brought to the attention of people well before people are even brought into the world. Take for instance, when a woman finds out that she is pregnant and is about to have a child. The first question that that women is asked is “What are you having?” In doing this we are automatically emphasizing the importance of being able to identify whether or not to buy “boy” things or “girl” things. As a society we deem it important for each sex to practice a set of “norms” of how to behave via that sex.

Read More
495 Words | 2 Pages

“Doing Gender” by West and Zimmerman is similar to Butler’s “Performative Acts and Gender Constitution.” However, West and Zimmerman build upon the ideas that Butler puts forth. Butler focuses on gender as performance and how gender is made up by specific actions. While West and Zimmerman take the concept of performance and constitution and applies it to a new concept, the sex category and how sex categories and gender are intertwined in society. Sex categories and gender, according to West and Zimmerman, are different and interconnected.

Read More
1817 Words | 8 Pages

Mass media represent a powerful force in modern societies as they shape public discourse and influence public opinion by transmitting social, political and cultural values. For decades, women’s representation in mediated popular culture has been a central problem because of the gendered ideologies it circulated. From the 1880s to the 1970s, American women’s magazines played a significant role in disseminating the dominant ideology and patriarchal order, perpetuating the myths of female disposability and domesticity, maintaining traditional images of femininity. They promoted the idea of women’s emotionality, vulnerability and beauty ideals.

Read More
1884 Words | 8 Pages

According to Julia T. Wood who works with communication there are three main themes that the media use when they represent gender. First, men and women are portrayed in stereotypical ways. Second, women are underrepresented. The third way is how the media portray the relationship between men and women with traditional gender roles and the normalization of violence against

Read More
3541 Words | 15 Pages

Gender bias in the media is increasing significantly, because almost all countries share the belief that women are not meant to work in the media and also most media coverage are about men; no matter how economically developed a country is. Even in countries like England and Sweden there are fewer females in the media industry and in the media as compared to other less economically developed countries like Ghana, and Nigeria; and no matter how progressive a country may seem in terms of gender equality, gender is still biased towards women in the media and the media

Read More
822 Words | 4 Pages

Life is a symphony composed of three distinct movements, a lot of people, a few people, and almost no one; each of them is affected by stereotypes. "Stereotypes may be defined as popular beliefs about specific social groups or types of individuals and are broadly standardized or simplified conceptions of groups based on some prior assumptions,"*Stereotypes are present an incomplete, subjective and sometimes false image of the reality. They are often based on traditions and are resistant to change. Although they can have positive and negative effects, ; the last is much more common and easily spread throughout social institutions, such as mass media, that which is using stereotypes, based on the assumption , that they are well known to everyone and help the receivers to understand the content of the message. Stereotypes have a negative effect when it published throughout the mass media.

Read More
1995 Words | 8 Pages

The constitution allows media its freedom of speech through which it exercises its viewpoints and global views and therefore plays a leading role in the Nations future (Pradesh, 2014). Mainly through mass media, communication is carried out at large to scattered, heterogeneous and anonymous audiences (Pradesh, 2014). Thus, it is the communication through which our society can estimate the realities of life and gets a chance to focus on social matters and issues that can be discussed freely and openly (“Role of Media in Social Awareness”, 2013). Not only does communication play a significant role, but entertainment as well, consequently one being Cosmopolitan, as a national women’s magazine, plays a significant role in shaping the nations view and due to its origin, it display that of the American women.

Read More
2285 Words | 10 Pages

The representation of gender in mass communications has been a hugely debated topic for years and will continue to be one for many more years to come. The media plays a big role in how they want to portray a gender to the public. They create certain stereotypes through the role of a gender in order to attract a large audience and interest to sell a product, brand or image. Media is so important in today’s society, people spend hours and hours each day watching TV, browsing the Internet and reading magazines. There are so many images of men and women in the media today that it certainly has an impact on the viewer’s thoughts and sense of identity.

Read More
1015 Words | 5 Pages

Literature Review The study of media influences on society is important because of the impact it has on shaping our beliefs, behaviours, and biases. Many Sociologist have examined the different aspects of media influence on society and this literature review will summarize the findings of five different research articles which focus on the effects of media exposure on society as a whole. A variety of issues are explored including, feminism, racism, sexism, and inequality of the different socioeconomic classes. It is important to highlight the influential practices used by the media to influence people, so that we may better understand the impact that it may have on our daily lives. This literature review examines the many aspects of media

Read More
998 Words | 4 Pages

Media are platforms of mass communication that can be categorized as either new of traditional media, with new media being forms of communication that make use of technologies such as the Internet, and traditional media being more conventional forms of media such as newspapers. Media, primarily new media, is getting more popular and influential, especially in today’s day and age since we are exposed to it a lot more than in the past and also since media is more easily accessible now. The media can shape our behaviours, perceptions and opinions, and it is important to know how people are influenced and impacted by it. The media can influence someone’s perception of social reality, or perceptions of beauty or even influence people’s behaviours and habits and therefore, the media does shape who we are. One way that the media can shape who we are is by influencing our perception of social reality.

Read More
1262 Words | 6 Pages

Media is critical in today 's society because the mass media performs a number of es- essential functions in our lives. First, they serve an information or surveillance function. Second, they serve an agenda-setting and interpretation function. Third, they help us create and maintain connections with various groups in society. Fourth, they help us socialise and educate us.

Read More

More about Media Influence On Gender

Related Topics

Open Document