ipl-logo

Ron Johnson's Major Changes In The JC Penney Company

278 Words2 Pages
After Ron Johnson became the new CEO, he bought out major changes in the JC Penney company. The fast approaching changes caused the annual sales to fall from $17 billion to a record low $11 billion and the department store chain’s annual sales were down to $6 billion which cause a devastating crisis (Wahba, 2016). Many employees lost their jobs and many stores were closed.Johnson did not communicate and take into consideration the loyal customers and what they loved about the store- coupons and bargains. Taking away the brands that made the store so popular also helped in the struggle with building the profits.The changes happened too fast and the employees were not used to the changes but they were use to the regular way. Employees figured

More about Ron Johnson's Major Changes In The JC Penney Company

Open Document