RQ1 A business model provides an explanation on how a business makes money and delivers value to its customers at an appropriate cost. Due to the varieties of businesses these models are different for each type of business. A business model is what a company uses to explain how they are functioning within their operating system. It also outlines the plan that a company has for generating revenue, costs, and profits. A business model needs to address internal factors that relate to the everyday operation of the company. They include defining what the departments are and the procedures and job responsibilities within each of them. External factors are as equally important since they help define the target market for the company. The target