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SWOT Analysis Of Friendship Bakery

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III. Trends
By focusing on consumer tastes, bakeries can increase their profits margin and stay in business if they are competitive enough they might try to enter the big league. Small companies can cater to people 's desire for handmade products and thus build a signature product that larger operations bakery couldn’t replicate. Bakeries can save times by using the par baked cakes and bread as we all are concern that it took some times to prepare it. Tiny steps like these can improve the industry currents situation in rising the company name.
IV. Outlook
Indicators help to give a sense of where the industry is at and where it may be heading to in years to come. The Consumer Price Index for food and the Malaysia nondurable goods manufacturers …show more content…

When examining external opportunities and threats, aspects like marketing environment must be analysed by marketing managers. SWOT analysis can help you uncover the opportunities that you are well placed to exploit, and help you to manage and eliminate threats that would otherwise catch you unawares.

Strength (S)
1. Product differentiation
Our company differentiates the crepe cake product by selling standard and quality crepe cakes. For example, crepe cake is standardized with SOP (Standard Operation Procedure) that helps company to making sure that our production is match with SOP. We can make sure the performance of our product is uniformity by following the SOP. In Kuala Terengganu, there is no exist product of crepe cake. So, special and unique of this product can be one of the product differentiations.
2. Strategic …show more content…

The example, of the extension product is crepe cup cake, crepe Swiss roll, and crepe egg tart. The extension of the product can help our company to increase revenue and market share by attracting the new market.
2. The use of innovative of technology
The latest technology in bakery industries is NanoBak Technology. Our company should scramble this opportunity by use this technology because it can saves money, cuts energy costs, and conveys to the world better cake and bread in one swift punch. By using NanoBak technology, it can help to solve the weakness of insufficient of main power by replace the labour work to machine automatic work. All of these can help company reduce the cost of product, increases quantity of production and receive the high revenue.
3. Launching online

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