PROBLEM STATEMENT:
Ginger Ale Cola was well known company and people used to drink it somewhere in 70’s but it failed to capture the market due to its poor attention given towards marketing campaigns in early 90’s.It was famous drink because it was the only soft drink at that time and when other cokes came in market they capture the market and advertize very well that they have taken share of Ginger Ale cola as well.

FISH BONE DIAGRAM:

Advertisement Promotional campaigns Poor Ad Campaigns Communication

Already used internationally Pepsi, Coke Mismatch in Research and Product Portfolio International Law suits Strong Competitors

SWOT analysis:

Strengths:
Ginger Ale Cola is well known brand more than 100 years old. Its brand image has already being made it just needs a strong advertisement to recall the brand.
Weaknesses:
Following are the two main weaknesses of Ginger Ale Cola

Low advertisement budget:
Ginger Ale Cola failed to capture the market due to its low budget for advertisement which no longer supports it after entrance of other cokes in the market like Pepsi and coke.

International Law suits:
Ginger Ale Cola was being utilized by numerous universal nations so it brought down its interest in the sub-mainland

Opportunities:

Ginger Ale Cola has the market of Pakistan which is located in such a climate where people need