Swot Analysis

The initial assessment capabilities SWOT analysis as a tool for sustainable management of plant diseases

Introduction
Due to the increasing damage of plant diseases in recent years, use of new strategies in the plant pathosystems management is essential. During the last hundred years, Disease and other plant pests Control has been linked increasingly widespread use of pesticides. Has been proven that many of these chemicals may be toxic to humans and other non-target organisms. In addition, estimates of short-term and long-term costs of environmental pollution on human health and wellbeing, as a result of our efforts to control plant diseases is difficult. The aim of new researches in plant pathology science, finding ways to control plant

SWOT word that in the past it was called TOWS, the initial four-letter words; S (strengths), W (weaknesses), O (opportunities) and T (threats) are taken. This strategy is the first time in 1982 by Weihrich in an article entitled The TOWS matrix a tool for situational analysis described. SWOT analysis is generally characteristic has two categories; First, assess the internal situation, including strengths and weaknesses are available. Second, the assessment of the relationship with the external environment, and is included threats and opportunities. Strengths positive attributes that benefit the activity, and its success will help the goal of using these positive features. The weaknesses of some negative features, which may hinder the success of an activity. Our goal is to avoid or overcome weaknesses. Opportunity is an innovative way to create a more favorable environment for profitability or stability, increase the chance of success is an activity. Our goal is to exploit the opportunities. Threat event or potentially situation, which if it occurs, our activities such as product manufacturing is damaged, or it decreases the chances of success (Suh & Emtage,

Environmental Scan /
Internal Analysis External Analysis
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Strengths Weaknesses Opportunities Threats
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SWOT Matrix

The distinction between strengths and opportunities as well as the weaknesses and threats are not always clearly understood. One way to determine the difference between them is that the strengths and weaknesses there are, but opportunities and threats refers to conditions, which may occur in the future (Suh & Emtage, 2005).
In SWOT analysis two other points should be considered; 1) Due to the complexity of biological systems at a glance Some features may look strong points and could weak points be. 2) Sometimes predict is not possible, what will happen in the future, the strength or weakness becomes (Suh & Emtage, 2005). This paper try to introduce strategic management based on SWOT analysis in plant Pathosystem for the first time. To describe this utility management, management of soil-borne diseases pistachio plant, which is one of the strategic products agricultural in Iran, in the city of Rafsanjan of Kerman Province (The most important pistachio producing provinces in Iran) is