Sartorial Strategy 'To Influence Americans' Perceptions Of Soccer

4-13 Is FIFA’s “sartorial strategy” likely to influence Americans’ perceptions of soccer?

Yes, albeit with marginal increments. There are several reasons to be attributed behind this factor and sartorial strategy alone, or better defined as a strategy relating to style of dress, simply does not have sufficient muscle to sway Americans into making soccer a favorite in a short amount of time. It will take a myriad of combinations to attain the desired results.

One of the foremost reasons is the fact that United States of America is considered a powerhouse when it comes to both fashion world and sports. In fashion world, there are long-established brands such as Levi Strauss (the pioneer of jeans), Ralph Lauren, Calvin Klein, Abercrombie &

If Japanese brands such as Toyota could penetrate a well-established automobile market with Ford and General Motors being the main players, there is no reason to see why FIFA is unable to grab a chunk of the market share.

4-14 Discuss your thoughts on whether soccer can be transformed into a mainstream sport in the United States.

This may be seen as a fairytale dream, but every dream could be turned into reality, given the recent surge in popularity of soccer among Americans. While David Beckham’s high-profile move from Real Madrid to LA Galaxy started the ball rolling, the huge successes of recent World Cups further intensified things. And that fever probably broke into parts of the United States, if not all, given their national team’s great form in the tournament.

According to recent statistics compiled by Nielsen, Major League Soccer (MLS) lags in a paltry tenth position, far behind the four major sporting events in the United

While the government injected some $15 billion of public money, which drew flak from various quarters as they were initially been assured that the vast majority of the funding would be from the private sector, FIFA must ensure proper planning and execution of the funds in key infrastructure areas.

Although FIFA has publicly declared that any venue which went beyond the December 2013 deadline must be dropped from the schedule, half of Brazil’s 12 stadiums eventually missed the deadline, attributing to various factors. It left FIFA with no choice but to accept the delays and this prompted FIFA to move the entire World Cup to a nation with all infrastructures already in place, namely England.

While financial penalties may be a good measure to ensure that the preparations are on track, this move risk drawing further criticism as the public is already unhappy with the improper usage of the funds in the buildup of this World Cup. The organizers must be constantly reminded that it is their nation’s pride at stake, and not FIFA’s. The patriotism instilled in themselves, will hopefully be able to ensure that the 2014 World Cup edition will be a successful