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Save Water Rhetorical Analysis

783 Words4 Pages

Water is a finite source while also being the essential need for all living beings. In this Visual Rhetorical Analysis essay I will be analyzing an artifact titled “Save Water”. This artifact is an advertisement in response to the “Save Water Campaign” created by Venfield which aims to educate people on water as an imminent resource for all living beings and the scarcity of it in many under-developed countries. The World Health Organization collected data compiled in 2010, which sought out that there are seven hundred -eighty three million people who have un-improved sources to meet their drinking water needs (World Health Organization). The genre of this image is in the form of an online medium. This advertisement is addressed …show more content…

The attention of the viewer immediately goes to the goldfish which is inside the fishbowl where the water is clear. The goldfish is the only orange colorful living object in the whole picture. It also represents life and wildlife that are directly affected by the lack and wastage of unclean water. The viewer’s attention would also drift towards the words, “Save Water, Save Life” which are in small, bold and black letters. The colors of the letters of the message stand out as they are placed next to the fishbowl. The viewer could compare the image of the fishbowl to the words of the message and gets a sense of strength and brevity of the message portrayed. Consequently, the contrast in this advertisement called “Save Water” with one initial look is placed on the color contrast of the background. The color of this advertisement is in a mono-chrome theme which gives it a more serious tone. The grayscale color of the background could be representing polluted or unclean water. The goldfish stands out in the image because it is the only colorful object in the fishbowl. The faucet’s color is also dark gray, which stands out in this im-age because it is right next to the fishbowl which the color is

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