Scotts Miracle-Gro Company is the leading entity in the lawn and garden market that. It is an American multinational corporation whose headquarters are located in Marysville, Ohio having started its operations in 1868. The company has regional offices as well as the research facilities in various parts of the US, and it also has businesses in Canada, Asia Pacific, and Europe. The company has market-leading products like the Roundup that is meant for the North American market and Europe. There are other brands that are found outside the North American market that include Evergreen, Miracle-Geo, KB, Subtral, and Fertiligene among others.
The demand for the lawn and garden consumables that include the fertilizer, growing media, pesticides, seeds and mulch among others has been increasing steadily in the US where it is projected to grow by 3.4 percent in 2020 where it will reach a mark of $9.3 billion. There has been slow growth that has been observed between 2010 and 2015 period. The reason behind such dismal performances can be based on the low consumer confidence, concerns about environmental effects of consumers, lawn maintenance, and pesticides as well as the limited growth in government spending.
The demand for in the law and garden market is
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This is a clear indication that the management of the company is committed to ensuring that there are mechanisms that have been laid in place to facilitate product innovation. The second strength is the strong free cash flow where Scotts Miracle-Gro has the ability to ensure that it has resources on hand that can enable it to expand into various advanced projects. The third strength is derived from the automation of activities by the company. This is a situation that has led to the consistency of quality to the products where Scotts Miracle-Gro can scale up and down depending on the prevailing demand conditions in the