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Sdm Strategic Competencies

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Shoppers Drug Mart (SDM), known as Pharmaprix in Quebec, is one of the most recognized and trusted brands in Canadian retail. With 98% consumer awareness and over 1350 stores (both convenient and Home Health Care), SDM is the number one provider of pharmacy products and services across Canada. Built on the three main pillars of beauty, health and convenience, SDM offers a diverse product offering in over-the-counter medications, health and beauty aids, household consumables, mass premium cosmetic products, and exclusive private label brands. With the pharmacy business generating more than 50% of total sales, SDM aims to stay on top of innovation, technological trends and consumer preferences in today’s constantly changing marketplace. The …show more content…

Since SDM is placed higher than the average competitor’s point redemption events, it has given them an edge over their competition. In addition, the Optimum program allows SDM and now Loblaw to share this key customer data and thus, continue to improve their optimal product offerings across Canada through convenience and enhanced shopping experience. The strong customer base, in conjunction with the use of evolving technologies, supports SDM’s speed of adopting private label products in the long …show more content…

These include Rexall (owned by the Katz Group), Jean Coutu (Quebec chain), and mass merchandisers like Walmart and Loblaw, which compete in food/drug retail operations. SDM currently makes up the largest percentage (28.3%) of the pharmaceutical market with a high-anticipated growth rate in the future. Competition is intensified, as all companies offer homogenous products and implement a similar geographic expansion strategy to fight for market share. Entering into a price war could have an adverse impact on SDM’s earnings. Thus, SDM does not aim to offer the lowest prices, but it prides itself on offering the best experience and incentives for consumers to want to choose SDM over competitors. In addition, the Loblaw’s acquisition of SDM creates multiple synergies and strengthens SDM’s competitive power in this dynamic

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