For this Assignment I visited Westfield Broward Mall in Plantation, Florida. I have walked around and chose Sears Products or services offered: Sears leading in home appliance retail, tools, and garden and lawn equipments. They also offer clothing, shoes, electronics, Jewelry, automotive repair and maintenance and gym equipments. Brands include Kenmore, craftsman, and diehard. Hours of operation: 10:00 am to 9:00 pm Mondays to Saturdays and 11:00 am to 6:00 pm on Sundays. Pricing structure: Sear is now offering 60% off a lot of items example Appliances. Demographics and psychographics of their customers: Base on age, the department chains do understand their customers by breaking them down and analyzed them. 1. 25-30: This age group accounts for about 35% of Sears shoppers, and is considered the primary target market for the company. They are typically employed, and are more …show more content…
Even though almost everybody shops at footlocker people who may not shop there are some of the elderly people from ages around 65 and above. Foot traffic, how long each customer visits the retailer and the atmosphere of the retailer's business: The traffic of customers coming in the store as I noticed are a much younger crowd and mostly males. Tends to be a very flow of traffic at times, Customers would often spend 25 to 35 minutes in the store; the atmosphere can be busy at times with music playing in the background of store. Sometimes customers just look at products without making a purchase. Victoria’s secret Products or services offered: Victoria’s Secret is the leading specialty retailer in beauty products and lingerie. They dominate its world with modern fragrance and cosmetics. Hours of operation: 10:00 am to 9:00 pm Mondays to Saturdays and 12:00 pm to 6:00 pm on