Memoir, Victoria's Secret, Inc.

Shhh! There is a secret behind women’s lingerie and Victoria has that secret. Victoria’s Secret® was created by a gentleman named Ray Raymond in 1977 with his wife’s approval, all of their savings and support of their loved ones, an underwear empire was born (Schlossberg, 2015). Raymond wanted to create an experience that would not only appeal to female consumers, but men as well. Raymond had experienced a horrific day shopping for lingerie for his wife and knew he could create a better experience, he wanted his customers to feel welcomed and not ashamed for wanting sexy and beautiful lingerie. Raymond envisioned a boudoir, Victorian style, with rich colored wood, expensive rugs, and lots of silk, it need to be sensual, but refined (Schlossberg, 2015). When he created Victoria’s Secret in mall location in Palo

Catching the eye of another entrepreneur, Leslie Wexner, the founder, Executive Chairman, CEO, and President of Limited Brands© or L Brands, Inc.©, appreciated what Raymond had created, it was new and fresh. What Raymond had started, L Brands© blew up and created what is now Victoria’s Secret®. According to lb.com, Victoria’s Secret® was acquired from Raymond on July 30th, 1982 for $1 million dollars and the deal included six stores and a catalogue. Wexner and his company were ready to expand the Victoria’s Secret brand from a local and mail order company to a wide spread company to reach the masses. According to Schlossberg (2015), Wexner recognized that many women were being missed to have the opportunity to have sexy undergarments, so he created products and pricing that appealed to more woman than ever before and a revolution of sexiness to an already evolving society. Victoria’s Secret will reach the masses in a timeline that shows the evolution of society and the way businesses interact with their consumers. In 1995, the first Victoria Secret’s fashion show is launched followed in 1998 by creating victoriasecret.com and offering their