Gender Stereotypes That Objectify The Difference In Advertising

Have you ever noticed the difference in advertising aimed towards men and women? One might be thinking, “How can I notice the difference? I don’t even pay attention to other commercials,” However, that is precisely the point. Women typically do not pay attention to commercials aimed at men in the way men do, and vice versa. After all, the advertising methods used on women do not work as well on men. What exactly are these methods? Ads aimed at men emphasizes masculinity and freedom, and ads aimed at women emphasizes physical appearance and encourages objectification.

Unlike with Men’s men, where the focus is on an arbitrary thing such as masculinity, Women’s women focus on physical appearance and sexualization or objectification. Craig uses

Featuring very skinny, curvy, tall women in nothing but bras and panties and in sexualized poses, Victoria’s Secret is one ad that is sexualized by both men and women. Women sexualize the ad in such a way that they want to be the models, they want to be sexy, like the ads say. When the ads feature lines such as “Stay Sexy” and have skinny, attractive models lounging in Victoria’s Secret underwear and bras, it makes women want to be the models. And so they buy the underwear. Men, on the other hand, want their partners to look like the models. They objectify and sexualize the models as if they aren’t even people, just something they can use sexually. Commercials aimed at women are, to put it simply, fantasies. They’re fantasies for women who want to look like the women on screen for their boyfriends and husbands, and they’re even fantasies for men who want their partners to act or look like that. This is entirely different from commercials aimed at

If they play to those fetishes, they can profit. Ads featuring women, sometimes in sexual positions or half nude or both, serve to objectify and sexualize women even more, and to dehumanize lesbians, reducing them to nothing but a sex object. For example, one such ad that comes to mind is . Gay men are typically treated more horribly by straight men, who will taunt and bully them and attack them more violently sometimes. This is all part of the masculinity that is pushed on men in advertisements. As mentioned before, gay men are seen as stereotypically more feminine, which, as far as society cares, is not ok for men to be. Straight men start to somewhat see gay men like how they see women, as an object they can do whatever to. On the lesbian side, they are seen as more sexual than the typical woman due to fetishization. Men will often push girls to do sexual acts in front of them as part of their fetish. This is part of the sexualization and objectification of lesbians and women, that they must have a life surrounded around men and that they must always satisfy men. Even in ads directed towards women, it’s all about men and how men will see