Commercials are part of our everyday lives. Therefore, it is no surprise that companies would take advantage of advertisements to show off their products in an appealing way. In fashion commercials, with products ranging from clothing to make-up to shampoo and body spray, it is common that we usually see a man or a woman that is half-naked, portrayed as “sexy”. It is all about the appeal. Now if those commercials had a cast of unattractive, not-so-slim men or women, would we look at that commercial the same way? Of course not. It is all about appealing it to the audience. The reason that these fashion commercials use these “sexy” casts is to help us, the audience, look at ourselves differently and help us start a change in our lifestyle.
Fashion commercials give us a false perception of the perfect life. In other words, the things that
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You start to divert all the time you spend on watching TV and eating something into working out, eating a healthy diet, being more active, and having a scheduled lifestyle. You will then have a positive attitude about yourself. Dr. Linda Brennan, a marketing principles and media psychology professor at Swinburne University of Technology, conducted a research that says exactly this. In her words, a commercial, “typically sports or fashion commercials, act as a catalyst that stimulates a motivational change in person’s behavior, and therefore their lifestyle”(Brennan). We live in the western or modern culture, where we want to be health conscience about the things we do and eat, but we constantly are tempted to do the opposite by factors like what we see every day and food commercials. These fashion commercials were put in place to motivate us, by making us believe that we want to look like the people in these commercials, and give us a reason to be health