ipl-logo

Summary: What Impact Do Ads Have On Childhood Obesity

672 Words3 Pages

Dylan Noll
3/9/17
Thursday
Mr. Gillespie

What Impact Do Ads Have On Childhood Obesity?

Think. Think back to when you were just a child. I bet you had a T.V. Did you watch it at all? Did you have some sort of fast food with you. Now that's the issue in this time. Children and adults are eating so much food and that food isn't usually all that healthy. A major factor in America's obesity epidemic is that young children are being exposed to ads that feature unhealthy food and then they want to eat these foods.

With the larger world of electronics whether their portable or if they're not portable children and and adults are being exposed to these bad foods and these ads that go along with the food. After an investigation was conducted it was found that 98% of ads feature unhealthy foods (as of 2013). In the U.S. obesity rates have nearly tripled over a course of 30 years. Obesity isn't just being fat, it has more consequences. It also causes stunted growth, diabetes, and heart issues. My mother has diabetes caused by obesity

This marketing is bad also because marketers are pouring more money each year into their ads. Especially the ads towards children. What's scary is that children are being bombarded with 2 billion dollars worth of ads each and every year and it's still rising. …show more content…

They especially target children, but if their not they still use the same tactics for adults. One tactic is the colors they use. They make sure that they have flashy colors so you see it. Some of these colors are red, white, and blue. Yes the American colors. They also put their advertisements where they know people will see it, like on the freeway or on a street with billboards. They also go for convenience so that you'll get want in a short period of time so you'll come back again. The drive through is a great example of this convenience. Restaurants also put their ovens at the front of the store so that you smell what ever their

Show More
Related
1481 Words | 6 Pages

It is almost like this ad is screaming these words at you, which helps to pound these words into your head and influence your decision on what you will eat. This is true whether we admit we are influenced by the ad or not because, as Kilbourne says in his essay, “In spite of the fact that we are surrounded by more advertising than ever before. Most of us still ridicule the idea that we might be personally influenced by it.”

Read More
632 Words | 3 Pages

How Advertising is Leading Kids to Make Poor Choices Currently, the average American child today is exposed to an estimated 40,000 television commercials a year, over 100 a day. Advertisers try to expose children and teens to as much advertising as possible, this is to get children and teens to want to buy their products. Another factor is that advertisers use different techniques to get kids to buy their products, these techniques include bandwagon, transfer, avant-garde, facts and figures, and testimonials. Yet, children don’t realize they are being subjected to these techniques and with all the advertisements that kids are being exposed to today, these advertisements are leading kids to make poor choices. “Television, radio, cable, and

Read More
449 Words | 2 Pages

Daniel Weintraub argues in his article,”The Battle Against Fast Food Begins in the Home,” about who is to blame for children obesity. Weintraub is telling parents that they are the ones that can fix this problem, not the government, food companies, or the video-game manufacturers. I agree with Weintraub. How are children supposed to know how much is too much. The commercials don’t tell the kids not to eat too much of their product or they’ll get obese.

Read More
722 Words | 3 Pages

Because “children are strongly influenced by” advertisements, the problem isn’t in advertising overall, it’s in what is being advertised (Source E). Activists are currently doing work on voluntary principles for “self-regulation by the food industry” (Source E). Their solution is that the food industry itself needs to realize the impact it has on eating habits and start marketing more healthy foods and realistic expectations. Such changes in advertisement would present a much more positive shift, where advertising influences the behavior of children by encouraging them to make healthier choices. Consequently, advertising is a huge benefit to

Read More
1410 Words | 6 Pages

Kids can be taught that what’s on an ad isn’t necessarily what they need.” At the end, marketers must maintain an appropriate structure or strategy without using people in a bad way. If it’s possible for a child being obsessed with a toy and food box, then it’s possible for him to like a sweet fruit box with an interesting book or comics, magazines etc. if we can support or teach them. We must accept that healthy food, exercising, protecting environment, enjoying beautiful sides of life, even choosing the best music or watching the proper advertisement - they are the best solutions for a good future even though they may be hard for some people to adapt.

Read More
1211 Words | 5 Pages

10 Apr. 2017. The author, Sarah Boseley is a health editor for “The Guardian News and Media”. This article is primarily intended for people who have children. This article displays the ongoing battle that parents are going through to fight child obesity with advertisers promoting unhealthy drinks and foods to children through online games, Facebook, and television ads, although, programs that are mostly watched by children; advertisers are banned from promoting unhealthy foods and drinks.

Read More
277 Words | 2 Pages

I think ads are making kids life worse. The evidence I have is that, the ads are telling the kids what they should have. This is making it harder to be a parent, this makes it easy for the people who sell the objects, they get money faster, and they get kids addicted or sick. The schools are even involved in this, the people who are in charge of the ads tell schools that they can get things from this.

Read More
744 Words | 3 Pages

Advertisers target children by using cartoon characters to promote their product which will make the child want the product. Advertisers also target children by having famous sports stars or actors to promote their products. Advertisers will pay millions just to get kids hooked on their products. Advertisers are exposing children to dangerous amounts of advertisements every day and their finding new ways to get past parents. Advertising towards children has gotten so bad that the government is having to step in and new guidelines are being made to on how advertisers advertise to towards children.

Read More
501 Words | 3 Pages

Advertising can be a good thing in some cases. For example, when you see a tv commercial about healthy dieting and playing outside. Many children now prefer to eat fast food and to be on tablets or game consles. Promoting children to eat a piece of fruit a day is good advertising. Finding games to play outside or joining a sport will encourage children to be active.

Read More
794 Words | 4 Pages

This article was about how the food commercials children watch are directly linked to their food choices. The marketing companies spend about 1.8 billion dollar in advertising just targeting children between 2 and 5 who are estimated to see 1,000 advertisement per year and teens around 2,000 a year. These advertisements seen establish familiarity, and make the children more likely to choose that food. It has been shown that the overweight children are more responsive to foods in commercial or common fast food logos. In a study, they tested whether or not children would eat a certain food after watching its commercial.

Read More
456 Words | 2 Pages

[such as] getting tested for HIV”(Brooks-Gunn and Donahue). This study shows that a marketing campaign rewards a child and increases healthy choices. If a company enhanced their ads with a positive position on a growing issue, it will allow a child to expand their paradigm and discern whether an ad is trying to make the audience misinterpret the truth. Henceforth, a child can also be benefited by the advertising if it mentions a healthy alternative and does not present

Read More
1434 Words | 6 Pages

Media promotes all forms of obesity. In If You Pitch It, They Will Eat, a New York Times article written by David Barboza, Susan Linn, a psychologist who studies children’s marketing at Harvard’s Judge Baker Children’s Center states, “It used to just be Saturday-morning television. Now it’s Nickelodeon, movies, video games, the Internet, and even marketing in schools”(5). Essentially, Linn is saying that their has been an increase in food marketing because of how advance technology has gotten which has lead to the increase of weight in children and many americans. David Barboza, in If You Pitch It, They Will Eat, explains how marketers use television by stating, “Marketers know that children love animals and cartoon characters, and industry observers say they have used that knowledge not just to create new shows but to produce a new generation of animated pitchmen”(29).

Read More
431 Words | 2 Pages

Advertisers target kids because they know children will, "associate junk food with having a good time,"(Junk Food Advertising is too Tempting for Children). Consequently, children will develop obesity because of the advertisers actions. In recent years, childhood obesity continues to rise because companies advertise towards children. Also, way more technology now than fifty years ago means more ways for companies to advertise. Advertising towards children, a method used by many popular companies, has a negative effect on a kids health.

Read More
683 Words | 3 Pages

Unfortunately, young generations are one of the most vulnerable population when it comes to marketing strategies. Accordingly, “children and young adults have been particular targets of marketing that aims to change consumption habits over the long term” and among the methods used the most common are television and web advertising, through special offers and price promotions (Hallam et al 597). Furthermore, commercials promoting unhealthy food do not offer a real insight of what the body is ingesting and how it can negatively influence the human system in the long run. Every food industry must be asked to present a clear description of the components and nutrients, as well as the risks of eating their products on a regular

Read More
473 Words | 2 Pages

In 2012 the fast-food industry spent $4.6 billion marketing mostly unhealthy products, and children and teens remained key audiences for that advertising. It may not be the company’s fault children see these ads but they perpetuate the problem by spending billions in advertising rather than addressing the problem itself. Also in the report fast-food advertising spending on Spanish –language TV increased 8%. KFC and Burger King increased their spending by 35% to 41%, while reducing English-language advertising. Furthermore African American kids and teens see 60% more fast-food ads than white kids the same age.

Read More

More about Summary: What Impact Do Ads Have On Childhood Obesity

Related Topics

Open Document