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Kids On The Hook For Fast Food

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Kids on the hook for fast food

Are fast food companies targeting your children? Although they offer healthier sides and beverages, it is still more appealing to certain audiences. Advertising to children under the age of 12 and minority groups seem to be most common and is only growing.
Currently children are aimed at with advertising for food items which don’t really meet any type of nutritional standards. According to a report Fast Food Facts 2013, only 3% of all kids’ meal combos meet the CFBAI’s and KidsLiveWell’s nutritional criteria and dietary guidelines. In addition to these numbers realistically children are being marketed for something that really doesn’t meet their industry’s own standards. Its important parents recognize these ads and health benefits in order to regulate/monitor their children’s options in fast food. Young kids should be taught even encouraged to learn healthier eating habits rather than eating Kids Meals which only contain a side of apples in the nutritional benefits the meal comes with. …show more content…

In 2012 the fast-food industry spent $4.6 billion marketing mostly unhealthy products, and children and teens remained key audiences for that advertising. It may not be the company’s fault children see these ads but they perpetuate the problem by spending billions in advertising rather than addressing the problem itself. Also in the report fast-food advertising spending on Spanish –language TV increased 8%. KFC and Burger King increased their spending by 35% to 41%, while reducing English-language advertising. Furthermore African American kids and teens see 60% more fast-food ads than white kids the same age. I’m certain these companies will not admit to these accusations but will only find new ways to market their products and strategies of doing

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In the article, “ Don’t Blame the Eater” by David Zinczenko’s, he explains that it is not the children’s fault for eating fast food but the companies who keep expanding in local areas where it is-easier-for children to get a taste. Zinczenko agrees that it is not healthy for the body and it is a worldwide problem that most families are facing today. The villain in this true story is the industries that do not stop making these unhealthy fast food for children and spread advertisement all over the media. Don’t blame the eater, blame the government to make more strict rules on a healthy environment.

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“Don’t blame the Eater” is an essay written by David Zinczenko which claims that fast food restaurants are the source of obese children. Since Zinczenko’s food choices as a child were limited, he became an overweight 212 pound teenager because he would eat at fast-food venders twice a day (241). After his time in college, he joined the Navy and embraced a healthy lifestyle by getting involved in a health magazine (Zinczenko, 241). He believes that fast-food companies are “vulnerable,” and he warns the industries to protect their consumers because there will be kids launching lawsuits against them (Zinczenko 243). Zinczenko makes an excellent point about the need for nutritional labels on fast food items.

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Also in the advertisements it’s not just focused to the kids, its sent to the parents also. If they say “One free toy in every kid’s meal for only $2.99”, a lot of parents would think it’s a good deal and if it’s getting late and there’s no dinner planned for the night, they will think that the fast food is cheap, convenient, and that the meal is the price you pay for. I have a little sister that’s almost eight years old and if we go through the drive through she always asks for a kid’s meal that comes with a toy, but did you know you can substitute the toy for an ice-cream cone? They “killed one bird with two stones”, in way because they just sold you unhealthy food and just on top of that a dessert. This is another example of how fast food is unhealthy for you and how they trick you to make the unhealthy choice that may seem

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“Don’t Blame the Eater” by David Zinczenko is an article that argues that the fast-food industry is at fault for the rising rates of obesity and health care, not the consumers because they advertise and market cheap meals without mentioning the negative nutrition information. It is in some ways no different than the tobacco industry, in which they sell cheap and unhealthy food without offering information that is easy to read and comprehend. Zinczenko claims that “Fast-food companies are marketing to children a product with proven health hazards and no warning labels” (464). The author insists that the fast-food industry is primarily at fault for the health problems related to obesity in the United States. This assertion seems legitimate and

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