ipl-logo

How Food Commercials Are Directly Link To Their Food Habits

794 Words4 Pages

This article was about how the food commercials children watch are directly linked to their food choices. The marketing companies spend about 1.8 billion dollar in advertising just targeting children between 2 and 5 who are estimated to see 1,000 advertisement per year and teens around 2,000 a year. These advertisements seen establish familiarity, and make the children more likely to choose that food. It has been shown that the overweight children are more responsive to foods in commercial or common fast food logos. In a study, they tested whether or not children would eat a certain food after watching its commercial. They scanned their brains to test the brain activity during the choosing. They found that the children were more driven by the taste then the healthiness. The percent of …show more content…

That’s over half. These commercials are resulting a bigger profit for the company, but unhealthy eating habits, cavities, high blood sugar, high blood pressure, type 2 diabetes and more. All of this is dangerous for a young child. People say “children should have a balanced diet”, “children should get 5 servings of vegetables everyday”, but are people actually executing this? I’d say not being that the average child obesity rate for children ages 6-11 has increased by 11 percent over a 32 year period. The child obesity rate for children ages 12 to 19 has increased by 16 percent over a 32 year period. You may say ‘that’s not so bad’, but just imagine what 18% of 6-11 year old look like, that’s actually a lot more than you suspect. I think that if you were to even out the amount of junk food commercials and vegetable commercials then you might have a chance of reduce the child obesity. That many not be only thing you have to do. Commercials have to be appealing enough to capture young children, and the packaging has to be appealing. THis way you can maybe increase the amount of healthy eating habits that young children are

Open Document