Social Influence And Self-Esteem

In preceding social judgment research, membership in a social group was once in a while, utilized for ego-involvement in a matter directly affiliated to group identity (Hovland, Harvey, & Sherif, 1957). As stated in recent social identity and self-categorization theories, people straighten themselves with positively valued reference groups and set themselves apart from negatively valued groups for the reason of achieving a favorable self-identity (Tajfel, 1981; Turner, 1991). Presumably, when people classify themselves as members of a valued group, they embrace the important characteristics of that group as their own, and these involve the attitudes and beliefs of usual group members. Extensively, the self-evaluation motives

The two studies were examined through distinct focal points of two different theoretical approaches, Leary’s sociometer theory (1999) and Henriques’ Unified Theory of Psychology (2011). The HUTP underlines that cultural aspect plays an important role in human self-esteem, thus, leads to the assumption that socialization will influence self-esteem, after controlling for social influence. On the other hand, Leary (1999) proposes that self-esteem is a measurement that monitors interactions between people and transports signals to the person to keep them in check with how socially acceptable their behaviors are. Hence, when people feel accepted or relationally valued by others, they should experience an increase level of self-esteem, whereas when they feel rejected or a lack of relational value, they should experience a comparatively low level of self-esteem. People have evolved to have a psychological gauge for sensing signals from these interactions concerning how well their behaviors are integrating them into society and how much they are being accepted or rejected (Anthony 2007, Leary

Accordingly, the previous related literature and studies suggest that there has been a vast array of researches conducted in the context of social influence. Over the years, social influence has become a prominent subject of research studies. Furthermore, self-esteem has also been previously studied and it’s association to social influence yet it also ensures that the current research is not a replication study owing to the fact that gaps of the foregoing research has been outlined. While the above studies provide valuable information regarding the relationship of receptiveness to social influence and self-esteem, however, the relationship of receptiveness to the distinguished three forms of social influence utilized in the study has not yet been measured. There is also a limitation of the existing studies due to an insufficient or imprecise information of the relationship between social influence and self-esteem and the inconsistency of the results of the studies conducted. In addition, preceding studies also reveals that self-esteem has not yet been measured in the context of the three basic forms of social influence. Thus, the current study fits into the existing body of knowledge and is adding to the understanding and knowledge of the