Gender Stereotyping

• According to Oxford Dictionary the definition of the term Gender is “The state of being male or female (typically used with reference to social and cultural differences rather than biological ones)” (Oxford Dictionary, 2014)

• According to Oxford Dictionary the definition of the term Sexism is “Prejudice, stereotyping, or discrimination, typically against women, on the basis of sex” (Oxford Dictionary, 2014)

• According to Psychology Glossary the definition of the term Gender Stereotyping is “ fixed ideas about men’s and women’s traits and capabilities and how people should behave, based on their gender” (Psycology Glossary, 2014)

• According to council of Europe Gender Equality is “ an equal visibility, empowerment and participation

For example the Women’s National Soccer League gets paid a lot less in salary than the men’s version of this team, this has caused difficulties in finding members and caused the previous attempts of this team fold over (give up). People do not support the women’s teams like they do with the men’s teams, for example people will watch Bafana Bafanas matches yet few people know that the women’s version, Banyana Banyana actually exists never mind watching their matches. In many sporting tournaments the male teams prize money is higher than the females prize money for the same tournament, this is unfair as the women have trained just as hard and achieved just the same yet they are not given the same reward because of their gender. In Wimbledon tennis, the winner of the men’s tournament receives a bigger trophy than that of the women’s tournament which may seem unimportant but it still implies that men are superior to women and that men deserve the bigger prize for the same achievement. Men’s teams also find sponsorship a lot easier than women’s teams, who struggle to find people to sponsor them due to their “lack of support”. This is not right as people who train equally as hard as each other should receive an equal reward yet this does not happen. Men also generally get higher salaries than women especially when it comes to prize money. For example last year in tennis, at Cincinnati, the winner of the men’s tournament - Nadal

For example, men in a business could stigmatise a women in that same business just because of her gender and this could prevent her from moving forward and excelling in the business. Another example could be if an employer gave an employee a promotion but there were two options, a male and a female, and he choose the male for no other reason than gender. ii) A business can promote gender equality by educating managers in gender discrimination that takes place in the business, teaching them to identify gender discrimination when it happens and how to deal with this situation to prevent it from happening in the future. A business should make sure family leave is available to both males and females, ensuring no one is discriminated. The business should showcase the successful women in the business and grant them promotions if they are deserving. The business should also demonstrate their gender equality efforts on their website or in the newspaper to stand as a role model for all businesses. (Chron,