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Sharon M Collins Black Corporate Executive Summary

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While reading Black Corporate Executives by Sharon M. Collins, one of the overarching cemented themes that resonated was the racialization of labor. Specifically, public and private sector jobs hiring African Americans to fill roles that serviced other black people, as well as catering to what was deemed as black interests such as marketing tactics that targeted the black dollar. Although this approach helped some blacks to amalgamate and form the newly emerging black middle class, I question the psychosomatic effects beyond these individuals [possibly] losing their employment and pecuniary status as a result of economic shifts and evidence suggesting that African Americans were equally on par with whites within the job market.
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For example, this pejorative attitude against blackness is confirmed when niche markets and special divisions that cater to minority interests are established. Collins states, “If the white power structure during he 1960s was concerned about managing the upheaval among blacks, these are the kinds of jobs for which blacks would be in demand to manage or administer institutions, or organization units where the white power structure mediates the needs of black consumers or the black work force.” Specifically, if a black person is hired to manage the “black division” where the majority of works are African American, this insinuates that blacks cannot be managed the same way as their non-black peers with no true reasoning other than the color of their skin and innuendos that suggest they are atypical. Additionally, it also marginalizes black consumption, culture, and services [distributed for profit] by separating it from the conventional as opposed to welcoming it in an equal capacity that does not warrant preferential treatment, which stems from bigoted assessments of blackness in

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