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Sheet Bix Case Study

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In the table 2, it show that duplication of purchase, it has five brands penetration and the buyer who buy one brand also buy the other brands.

The brand Weet-Bix penetration is 73%, when the buyers buy the Weet-bix, who also buy the other brands, Corn Flakes have 79%, Special K have 60%, Coco-Pops have 47% and Cheerios have 30%.

The brand Corn Flakes penetration is 50%, the buyer who buy Corn Flakes also bought the other brand, Weet-bix have 82%, Special K have 65%, Coco-pops have 39% and Cheerios have 39%.

The brand Special K penetration is 44%, the buyer who buy Special K also buy the other brand, Weet-Bix have 73%, Corn Flakes have 66%, Coco-Pops have 48% and Cheerios have 31%.

The brand Coco-Pops penetration is 40%, the buyers who
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