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Two Crucial Customers For Minnesota Micromotor

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In this simulation, there are two crucial customers for Minnesota Micromotor; large-volume and small-volume purchases. Large-volume orders can be divided into four parts (A-D) based on their purchase behavior and their specific product features.

For target market, I chose B2C (business-to-consumer), which is large-volume customer segments, especially segment A and D as a specific target market. The reasons that I focused on large-volume customer segment A is because there was huge revenue (33%) and market share (19%) on this segment and this segment A is a loyal buyer of Minnesota Micromotors. For large-volume customer segment D, they gained 22.8% of revenue and 7% of market share. I did not only focus on large-volume customer segment A and
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