According to Chaffey and Ellis-Chadwick (2012, p264), Product refers to the goods, services offered by the organisation or the brand of organisation. All these are purchased because they fulfilled customer’s needs. Customers are paying not only for the physical product but also for the benefit it will provide. In digital marketing, internet related products are separate to two parts, the core product and the extended product. In terms of core product, which is the main product purchased by customers to satisfy their needs, as the same time, the extended product is the extra benefits that are based on the core product (Chaffey and Ellis-Chadwick, 2012, p264).

The core products of Skygreens.com including two parts: fresh locally produced vegetables