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Social Medi The Danger Zone: Article Analysis

620 Words3 Pages

Discussion Board 3

ENGL 105

Ben Boyd

12/1/17

Section 1:

Article 1:

Holt, D. (2016). Branding In The Age of Social Media. Retrieved from https://hbr.org/2016/03/branding-in-the-age-of-social-media

Citation: (Holt, 2016)

This purpose of this article is to educate reader on the common pratfalls faced in digital marketing strategies rooted in social media as the primary driver. The article examines that for all intents and purposes social media seems to have driven down the success rate for brands and understanding what has driven this trend.

Article 2:

DeMers, J. (2014). The Top 10 Benefits Of Social Media Marketing. Retrieved from https://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/#6f07b5ac1f80 …show more content…

Article 3:

Tumber, R. S. (2016). Social Media: The Danger Zone. ISSA Journal, 14(7), 34-40. Retrieved from http://search.ebscohost.com.proxy.cecybrary.com/login.aspx?direct=true&db=tsh&AN=124184078&site=ehost-live&scope=site

Citation: (Tumber, 2016)

This purpose of this article is to discuss the societal use of social media and the role of social media as a platform from the casual user (individual users) to government users to users with nefarious intentions (criminal). The article examines how the need to put information out there has led to social media being preyed upon by cybercriminals.

Article 4:

Bednar, J. (2013). Social Media Poses a Legal Minefield for Employers. Businesswest, 30(14), 24. Retrieved from http://search.ebscohost.com.proxy.cecybrary.com/login.aspx?direct=true&db=bwh&AN=93455557&site=ehost-live&scope=site

Citation: (Bednar, …show more content…

The primary advantage of the social media is the ability to connect to the largest audience possible. A significant advantage of social media is being able to connect to a large audience to share information, products and services, at the click of just a few buttons. Businesses are able to increase their brand exposure and saturation with the largest number of consumers at the least amount of expenditure. Social media allows for businesses to execute the 3 of the 4 P’s (product, place, promotion) of marketing at a significantly reduced execution cost because it is instantaneous, lower risk from a collateral standpoint and can gauge the pulse of the consumer to your product or service instantly. It also allows businesses to change strategies quickly and affordably change course should the message, product or service need to be refined

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