Growth in globalization increased the ethical and social responsibility of corporations across the world. People from all around the world tries different ways to affect consumers. By increasing the marketing, people use ethical responses. Such as rhetorical devices to target uninformed consumers. Others may say that people may approach an unethical response by false information. Furthermore, if you are going to persuade uninformed consumers to buy your product, might as well not lie to get it your way.
In order to expand the product, they need to spread it to everyone. Consumers see hundreds of thousands of advertisements a day. "One clear advantage to expanding a business is the opportunity with new, qualified people" (The Advantages of Expanding Business, 4). This shows that expanding the business with new people is a great advantage because more and new people will continue to like it and spread throughout the world. With new people, it will increase the chances. In addition, with the advancements in technology there have been new ways introduced to target consumers effectively and in a shorter time period. "The increased usage of social media has made it necessary for every company to develop social media campaigns and
…show more content…
"However, in 2014, the Institute of Neuroscience and Psychology published research stating that the distinction between four of these emotions were based on social interactions and constructs" (Oetting, 7). This clearly states that even the Institution use rhetorical devices to appeal the reader's emotion. Producers ethical target their uninformed consumers by persuading them and making them feel a type of way other than lying. Using persuasive language does not have to cheat to make you like something. In the hands of a professional, how that persuasion is achieved is done subtly. Therefore, other consumers must be cautious, and