ipl-logo

Fight Milk Advertising Analysis

876 Words4 Pages
bulb-icon

Recommended: Examples of rhetoric in ads

Marketing is an important aspect in regard to introducing and appealing the customer to a product. Because of this, many corporations utilize this practice, and in doing so, they present their brand in countless different ways. For instance, the hit comedy show, It’s Always Sunny in Philadelphia, has epitomized this concept. On this show, hyperbole and absurdist humor are interwoven within the plot and the progression of each episode. As a result of this, the advertisements for Fight Milk possess a similar tone as they feature a satirical take on the generic advertisements for fitness related products. In this paper, I will be evaluating the following rhetorical techniques: advertisement populum, product legitimization, extreme sentiments, …show more content…

This is done through the use of the following rhetorical questions: “Do you want to hear the best idea ever?” “Do you want to have even more money?” These questions are framed in a manner where the audience members would answer “yes.” This is used as a way to agree with your viewers, when this happens, the presenter appears to be like minded and relatable, and this coaxes the audience into viewing the product in a more favorable way. Additionally, sound effects, imagery, and timing serve an important role in communicating with the audience. When Mac begins asking rhetorical questions regarding the acquisition of money, the sound effect of a cash register opening commences, this sound effect is synchronized with pictures of Nicholas Cage, stacks of money, and private jets. Furthermore, following Mac’s aforementioned inquiries, the product Fight Milk is introduced. Because of the order in which these ideas were presented, the product is associated with the causation of wealth. This is an example of a non sequitur as the conclusion does not logically follow its …show more content…

An integral part of this relationship revolves around the seller generating an interest for the product through the field of marketing. Charlie and Mac used many persuasive techniques to attract attention and profits for their company, these techniques consisted of: emotional branding, rhetorical fallacies, authoritative statements, and begging questions. These strategies allowed the business to successfully: engage the customer, gain legitimacy, create a demand, and promote positive public perception for the corporation. This marketing campaign was an ultimate success as I have been absolutely converted into an absolute believer. Whenever I have a hankering for an alcoholic and dairy based protein drink, I will always purchase Fight Milk. Work Cited: Rethans, A. J. (1986). Effects of Television Commercial Repetition, Receiver Knowledge, and Commercial Length: A Test of the Two-Factor Model [Abstract]. Journal of Marketing Research,23, 1st ser., 50-61.

Show More
Related
980 Words | 4 Pages

The advertisements use rhetorical devices such as ethos, pathos, and logos will be used to further understand how this organization’s advertisements appeal to their audience on all levels. Ethos is an appeal to

Read More
207 Words | 1 Pages

Two rhetorical appeals, pathos and ethos, are used. Pathos is an emotional appeal to the reader, and ethos provides credibility to the company selling the product. Pathos is used to suggest to the viewer that a Rolex is special, and by saying the watch has “spanned generations since 1945,” it causes the reader to think about family. By thinking about family, the reader is more inclined to read further into the advertisement, since they

Read More
756 Words | 4 Pages

This commercial uses rhetoric elements, such as a well-structured narrative, convincing imagery, and logical argumentation, in order to persuade the audience to believe that Edward Jones is the right company to handle their different types of

Read More
969 Words | 4 Pages

The 2013 Budweiser Clydesdale commercial was the first time that people saw this new character as “the man”. When watching this ad, it is clear to see that the major focus was to grab the viewer’s attention by appealing to their sentimental emotions. The use of this advertisement during the super bowl gave Budweiser the recognition they would have otherwise never obtained. By using many rhetorical effects in their ad, the company was successful in grasping the audience’s attention and giving themselves a credible

Read More
1742 Words | 7 Pages

I seem to absorb advertisements quicker than I can process them; they breeze past any cognitive thought or qualifications and set up shop as doctrines for my life. Moreover, some advertisements are denied with twisted logic, like using brand loyalty to make decisions. In an effort to gain better understanding of advertising’s art of persuasion, I have been studying the rhetorical appeals and attempting to identify them in my daily ad intake. They are: pathos, an appeal to emotions; logos, an appeal to logic and reasoning; ethos, an appeal to credibility; and Kairos, the timeliness of the appeal. Recently, while walking through Overton Park, I came across a sign that advertises three park features: a zoo, art college, and art museum; rather

Read More
837 Words | 4 Pages

Rhetorical strategies including pathos, ethos, and logos are stylistic elements often used as a persuasion technique to get an audience to either buy a product or participate in something. Advertisements almost always have at least one of these three components, and Super Bowl commercials specifically are renowned for their entertaining use of these strategies. Of the many Super Bowl commercials, two stood out to me for their in-depth use of all three of these rhetorical strategies. The first commercial combines the extreme measures taken by an overprotective dad and the new Hyundai Genesis. These two seemingly unlike ideas are brought together in a collaboration that effectively use pathos, ethos, and logos to prove the audience of their product.

Read More
746 Words | 3 Pages

The Use of Rhetorical Devices in the “Google Home” Super Bowl Commercial Companies and other forms of media strategically use the three rhetorical appeals, ethos, pathos, and logos, to market goods and/or promote ideas. The appeals have been used for centuries are still prevalent in all types of modern day propaganda. If used correctly, ethos, pathos, and logos can be used as clever tactics to engrain information into the brains of consumers. One of the more notable ways that brands use these appeals are commercials. Google, the world’s most famous multinational technology company, used the three appeals to reach success.

Read More
478 Words | 2 Pages

Within the field of discourse analysis, the study of different genres has been approached from a number of linguistic perspectives, and we will follow a functional view in this paper for the study of the subgenre of online advertisements. Functional approaches to language have a long-standing tradition in British scholarship (Firth, 1957 ; Halliday, 2004). The importance of the context, the participants in the communicative event, and the field of discourse are all aspects of language variation which highlight the social function of language as the dominant feature of human communication. Within this framework, John Swales set the foundations of the study of discourse genres with his seminal work on the introduction of research articles (1990), establishing the communicative purpose as the main feature shared by all the texts belonging to the

Read More
244 Words | 1 Pages

This ad was created by Fair Life, LLC, which is a milk product that features a higher quality milk and higher nutrient content. The ad features a young woman wearing a dress made from milk that is flying up in the air, similar to the iconic Marilyn Monroe flying skirt image. The ad writes, “Milk with Flair. 50% more protein, 50% more calcium.”

Read More
1061 Words | 5 Pages

These advertisements are created in a way that capture’s the audience’s attention and makes them want to purchase the product. In specific, the ad “It’s Beautiful” and “Taste the Feeling of Summer with Coca Cola” are only two of multiple others that sells their product successfully with the use of the rhetorical appeals:

Read More
975 Words | 4 Pages

The last way the writer persuades the audience to make the commercial effective is through logical reasoning and well-thought-out situations. The writer did not exaggerate advertising. However, the writer used a logical situation that would keep the audience’s attention and allow them to see the product multiple times within the commercial. For example, if the writer of the commercial stood in a room and said buy our Chevy truck there would not be many people interested in the product. However, the writer used a logical situation, a dog and a young boy, to interest the audience and keep them guessing what the commercial is about.

Read More
1064 Words | 5 Pages

These tools are utilized in the commercial for persuading the viewers of its reason, creating an image of credibility surrounding its name, as well as generating an emotional response. “Aristotle’s ‘ingredients for persuasion’ – otherwise known as ‘appeals’ – are known by the names of ethos, pathos, and logos.

Read More
1144 Words | 5 Pages

Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence

Read More
220 Words | 1 Pages

Aundrea Matchen, After reading your paper, I have come to find that you have a great argument/thesis. However, because you are arguing Kellogg’s changed their advertisement to fit consumer desire, I think it would be a great place to put a quote about the commodification of desire. Not only will this make your paper flow better, but it will support your argument also.

Read More
926 Words | 4 Pages

It goes on to explain how the protein and the calcium help make the body better and help in creating a body like Panettiere’s. The advertisement purposefully uses strong language, such as "build muscle" and "invincible" to relate milk to strength, leanness, and overall body appearance. In this advertisement, ethos is used twice, once where Hayden Panettiere directly is using her credibility to endorse milk, and the second is Milk indirectly using Hayden Panettiere to endorse itself. An ethos appeal is a very common way that advertisers persuade viewers to “buy” their product. Leading into the bold logo “Got

Read More

More about Fight Milk Advertising Analysis

Related Topics

Open Document