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Analysis Of An Advertisement Created By Fair Life LLC

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This ad was created by Fair Life, LLC, which is a milk product that features a higher quality milk and higher nutrient content. The ad features a young woman wearing a dress made from milk that is flying up in the air, similar to the iconic Marilyn Monroe flying skirt image. The ad writes, “Milk with Flair. 50% more protein, 50% more calcium.” The highlighted elements are presented as benefits, specifically because the ad features an asterisk, which states “compared to ordinary milk.” Additionally, the ad directly states the differences in nutritional quality, which differentiates the product from milk products in the market. The ad is selling the benefits because it is stating what the consumer will receive from this product. It is necessary
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