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Advertising analysis
Advertising analysis
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More handpicked essays just for you.
Advertising analysis
Advertising analysis
Don’t take our word for it - see why 10 million students trust us with their essay needs.
In the text Advertisements R Us by Melissa Rubin, the author educates and goes into depth on how advertisements are designed to persuade the audience to do something. It seems that advertisers incorporate certain texts or images in their ads to target a specific group of people that they are trying to sell something to. Theoretically, people are more prone to buy or do something, if they see an ad that sparks their interest. This is where companies tailor their ads to be more interesting and expressive towards the audience they are trying to advertise to by incorporating details that would help target. It is possible to analyze an advertisement to determine who they are targeting and what message they are trying to give off based off the context
The Government Employees Insurance Company, commonly called GEICO, and Esurance Insurance Services are two auto insurance companies in the United States. In their commercial, GEICO features a piglet, by the name of Maxwell, attempting to obtain a driver’s license. He then shows a clerk his insurance information on his cell phone and gets his picture taken. The ad closes with a narrator stating how much money could be saved from switching to GEICO from other auto insurance providers. On the other hand, the Esurance commercial features an elderly lady showing her friends pictures on her wall.
In Advertisements R Us by Melissa Rubin, she analyzes how advertisements appeal to its audience and how it reflects our society. Rubin describes a specific Coca-Cola ad from the 1950’s that contains a “Sprite Boy”, a large -Cola Coca vending machine, a variety of men, ranging from the working class to members of the army, and the occasional female. She states that this advertisement was very stereotypical of society during that decade and targeted the same demographic: white, working-class males- the same demographic that the Coca-Cola factories employed.
Beer is intrinsic to the Australian way of life and today Australia is ranked fourth internationally in per capita beer consumption at around 110 litres per year. Since the mid 1960s Victoria Bitter has been an iconic symbol of Australian culture, and in 1999 VB represented one in four beers sold in Australia. For more than two decades, Australia’s only billion dollar retail beer brand and top 3 seller in every state, Victoria Bitter (VB) sold the equivalent of one slab every second. This equated to twice as much as any other full strength beer in the market and held VB firmly in the No. 1 market share.
So these are some things that they used for an advantage in their commercials. Now it's time to explain the adds and how they showed the product. The skittles commercial showed a guy throwing skittles at a window to get a girl's attention but it turns out the girl and her family are just eating the skittles. So the family doesn't do anything because they want more skittles and it shows a otter or some creature eating the skittles as well.
In the ad, the bold color of red, white, and blue is covering the background. A freshly cut Avocado and a delicious meaty burger is occupying the center, as if, trying to make the viewer’s mouth water. Although a small part of the ad, happiness is shown in the eyes of a little girl holding the flag of the United States, showing how patriotic she is. A welcoming sign to California is clearly seen to invite the viewers to visit the fascinating State of California. A stunning
Some observations about the Toronto Start Ad and moving forward for the next Ads. I am definitely not a graphic artist, still at the finger-painting stage but have been doing some reading on the topic of Golden Ratios for some computer programming graphics techniques. And I decided to apply that reasoning to the Toronto Star Ad. Either it was by design through the software used or Bianca just had that sense of design, the Ad does have the aspects of a golden ratio (please see attachment). The Golden Ratios central focus is on the rider, the healing cycle arch, and the date of the ride was also centrally located.
Advertisers will always try to target the younger audience since there is more of them other than the older audience. When kids see something bright or hear something repetitive then the kids will remember it which causes them to end up buying the product when in the store. Parents want what's right for their kids so if the kid really wants that cereal or item the parents will buy it so the kids requests will be fulfilled. In the ad when saying part of a delicious breakfast, then parents will immediately wanna buy the product because they want their child to be healthy.
Males who work out around middle age to young youth who seek to look built and lean. Men may see this advertisement and feel self conscious and may seek to look like this buff male image. Females who see this may think that’s what men should look like and maybe they won’t want to drink this drink because they may have the impression the milk will make them buff and
In novels, there are major characters and minor characters. The purpose of a minor character is to be a foil for the main character, or to highlight their weaknesses or strengths. In the novel To Kill a Mockingbird, the minor character Bob Ewell is the foil character to Atticus Finch the main character. To Kill a Mockingbird implies multiple themes throughout it. Atticus and Bob Ewell highlight the theme of courage and cowardice within the novel.
In first glance of the Grey Goose “Fly Beyond” ad, the asymmetrical balance and positioning of the product catch your attention. The Grey Goose bottle setup is shifted slightly to the right on a marble slab table, while the accompanying text is placed overhead on the upper left, creating harmony and unity — evenly distributing the ad’s content. Paying attention to the colours, there are no outstanding or unfitting colors that seem out of place. The colours mainly found in the ad — grey, white, and different shades of blue, are heavily exaggerated in the table’s contents and in both the background hues and text color as well. With the use of shallow depth of field, the ad executes heavy use of contrast.
Milk is refreshing, muscle building, and nutritious. “Got milk?” uses this advertisement to get this point across. It consists of Taylor Swift, whose portrait is in the center of the ad, flirtingly leaning on her dark red guitar lined with a light tan rim. Her smooth pale face is slightly tilted to the right as she is seductively gazing into the camera with her starry brown eyes. She has a gentle, small, pearly white smile, which is adorned with the white stain of milk.
Apple is one of the well-known electronics brand in the world. Millions of people were waiting in the line to get their new phone devices at the Apple store. This tiny device has many impressive characteristics that attract consumers. Every year the company comes out with new device features with a new advertisement to catch the consumer attention. According to the official website, the first iPhone advertisement was released in 2001.
Body by Milk.” This is a great use of an ethos appeal because by using “smash hit” it makes Panettiere seem more credible since it talks about how she creates smash hits in her life whether it’s in her singing or acting career. In return it creates more credibility to Milk when the advertisement explains how her body is made by milk. To get her physical attractiveness, the viewer must drink milk. In the more fine text in the advertisement, it goes on to talk about how milk helps the body by saying, “the protein helps build muscle and and some studies suggest that teens who choose it tend to be leaner.”
Introduction “The term ‘misleading advertisements, is an unlawful action taken by an advertiser, producer, dealer or manufacturer of a specific good or service to erroneously promote their product. Misleading advertising targets to convince customers into buying a product through the conveyance of deceiving or misleading articulations and statements. Misleading advertising is regarded as illegal in the United States and many other countries because the customer is given the indisputable and natural right to be aware and know of what product or service they are buying. As an outcome of this privilege, the consumer base is honored ‘truth in labeling’, which is an exact and reasonable conveyance of essential data to a forthcoming customer.”