Years ago, product branding was the distinction of a company and the products they sold. It could be a slogan, the name of the company, a sign, symbol, or even a design that made a company stand out from its competitors (Perrey, 2011). Today, a product brand can be promoted on a website, you tube video, or even a social media page that advertises the product, and gets the message out about a company that can reach millions of people. Social media has changed the way people brand and advertise their products. A little known company can go on social media and promote their product, and become famous in a matters of days rather than years (Tai, 2013). To understand branding, a company needs to do research and find out the needs and wants of their potential customer base. When this is done, the company has to make themselves different. This is when the company creates the symbols they want to use to distinguish it from their competition, make up a catchy slogan or tune that people will relate to; choose colors that will be inviting and complement the product, and have a spokesperson that will be energetic, fun and relatable (Yohn, 2013). This can be done by using social media or …show more content…
The first thing that should be done is to create a step by step plan of the goals, a mission, and a vision of the organization and what direct it should take in the future (Ogden, 2014). The integrated marketing communicative plan saves a company time and money, while giving executives the big picture of where the company should invest funds, get things done in terms of advertising, and what to do to accomplish the goals for the future of their company (Perrey, 2011). This was done by a little known company called the Dollar Shave Club. This little company became an internet phenomenon and changed the world of razors and membership clubs