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Social Media Comparison Paper

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Recommended: The impact of social media on consumer buying behavior

Two articles, “Social Media and the Big Data Explosion” and “When Big Data Meets Social Media,” have given insight to how companies use big data in the realm of social media. The articles describe how consumers use social media as a pathway to secure a purchase. The YouTube video “Socialnomics 2017” introduced an interesting fact stating that “93% of buying decisions are influenced by social media.” That percentage is surely something that stands out. With that much online buying power, businesses have taken advantage of that very statistic, by pulling in as much data as they can about their customers. The article “Social Media and the Big Data Explosion” was posted in 2012, claiming that “by 2009 large companies-with 1,000 employees or more …show more content…

Social media in my life personally, has landed me few interviews in my lifetime. In fact, applying to jobs online is becoming the new normal. Although it is still common to witness a “Help Wanted” sign hanging outside a storefront, this is not the new normal. This past career fair hosted by the college I attend, most employers encouraged applying online and waiting to hear from them. The social media “LinkedIn” has really taken off in the past years. In fact, “Every second, two people join LinkedIn” (“Socialnomics 2017”). This is a professional site that gives employers a chance to look at possible employee profiles look over their credentials. In short, it is a website that allows you to become your resume. It also enables you to connect with others and build your social network. This is becoming the future of connecting with employers. Another door that social media has opened, are the vast amounts of career pathways it has enabled. According to the website Social Media Today, a few jobs that have been create through the use of social media are as follows: social media marketer, blogger/copywriter, app developer, web designer, security specialist, digital maker, etc. This does not even scratch the surface of the possible opportunities that social media has

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We all know that LinkedIn is a community or career network site to look out for jobs, seek job opportunities. But the low profile network compared to Facebook, Twitter and other social networks also serves as a resource for business advertisement all across the globe. Moreover, the business owners or online marketers who are looking out to leverage LinkedIn for business promotion through advertisements should make slight adjustments to their ad campaigns, especially in case of B2B marketing. There are many social media networks that serve as advertising sources for a business promotion. But LinkedIn is the best option to make use for B2B marketing that can offer benefits to the business owners.

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Some may argue that nowadays it is way easier to obtain success through social media. This platform has made it easier and more accessible for people to achieve their goals. However people still need to put effort into their work so that their audience appreciates what they have to

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Also the global aspect that social media offers will replace the conventional way products are advertised. Social media is a great source for companies to use to get a large amount of advertisement to the public in the shortest amount of time. Most organizations have invested in social media departments to stay current on this growing technology. They have also decreased funds to other departments like print and television because of the cost of marketing. The ability for the public to share content instantly to others is the future of marketing.

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When social media first was created amongst the internet big companies like Pepsi, Taco bell or IBM never had social media accounts. It was not until the improvement amongst the internet within smart phones that made people become “internet streaming connoisseurs”. Resulting in people always having their face glued to their smartphone screens using social media apps, surfing the web or just streaming videos. Eventually once big companies created social media accounts to promote their material and keep tabs on their consumer’s interest within their brands the advantage of social media emerges.

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Document Based Question (DBQ): (Addressing Mental Health Stigma in America: compare and contrast) -Analyze the impact of social media on society and individuals. Quote: "Social media has transformed the way we communicate, share information, and engage with others. It has provided a platform for self-expression, connection, and activism."

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Social networks such as Facebook and Twitter are providing advertisers with information about the nature and the demand of their consumers. This technique is crucial, as it is providing the businesses with a “target audience”. On the other hand, it is apparent from the view point of the consumers that the customers are frustrated due to lack of information shared with them by retailers. Therefore, role of social media marketing is helpful for achieving consumer’s loyalty and increase of the share of the market. Why is it an issue now?

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Social Media Analytics and features It is the process of applying data (both structures as well as unstructured) from social media sites such as twitter, facebook, Google+ and other such sites for better understanding of customer attitude and behavior. It also serve as an effective tool for business and market research and ultimately for business decision making. The large availability of user-generated data and the links between users leads to the dispersion of useful information, opinions and sentiment as well as emergent issues and trends (Leskovec 2011; Agrawal et al. 2011; Nagarajan et al. 2011) and is referred to as ‘Social Media Analytics’.

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INFORMATION Social media has to be one of the greatest developments of human history. It has connected humanity like never before. It has changed the way that people do business, with companies providing their own social media accounts to interact in real time with customers. We can quickly see what’s going on in our communities and around the world.

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Now days where ever we look we can see commercials like billboards,tv commercials,internet commercials but does it effect our decisions ? The Media is believes influence people there are many ways to influence people and societies maybe they are influence by media we call that media effects. We can say media effects our review of life. Media control of information we get , editors have a lot of power in this case because they control what we thinking about and also they can desisted who is the bad guy and who is the good guy in the story the way they tell us.

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LinkedIn will offer an opportunity to Microsoft for employee recruitments, important data and valuable insights into its customers. A powerful advertising network including Lynda and Slideshare are also on the offer. 2. LinkedIn Network’s Power: LinkedIn is a very valuable social network, an asset without a challenging peer. LinkedIn has a huge network

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In today’s world, social networks are the principal source of worldwide communication and they are an essential part of the society that we live in. In fact, according an article from the website Social Media Today, “In social networks, there are over 2.206 Billion active users, more than 30% of the global population” (“10 Amazing Social Media Growth Stats from 2015.”) There are a number of reasons as to why people choose one social network over another, or indeed have more than one account. The two major players in the world of social media are Instagram and Snapchat. Both have different features unique to its platform, but the two platforms also have a number of things in common.

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Social media has made its way up with new development and although it helps us stay connected with others and helps us make new

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A study from the MedData Group found that LinkedIn is the most popular social media site, used by 32% of respondents. That was followed by Facebook (21%),

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Businesses who are heavily involved with social media can contribute to success and growth in their companies. Such as whole food a company who uses social networking site to engage with costumers. The spread of social media has had a large influence on pop culture. People fight through negative criticism for their chance at success but YouTube gives future musicians, actors and comedians a chance to be recognize and reach to stardom. Law enforcement are members of society to enforce the law and social networking help the law catch criminals with and provide evidence.

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Social media increases productivity. This tool offers more information, including new events and information can be accessed at any time of the day and night. Studies have linked the use of internet / social media with academic success as well as better job performance and job prospects. Social Media has positive and negative impacts, examples of positive impacts can recogrize and built relationships with many people and the negative impact is it can make a crime.

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