Reading Response Deviance is the term that is coined for someone doing anything outside the norms of social standards. Straying from the social norms is not necessarily a bad thing, for instance a woman doing jobs that. in society are considered a man's job, and vise versa, a man that stays at home to support his kids would get strange looks from people. When people do what's not within the social norms there is usually some sort of negative reaction. whether it be jail time or nasty looks from people on the streets. The effect of doing anything is given by sanction. Positive and negative sanctions are what is put on someone for obeying the norms or not respectively. Functionalism is a way of thinking that most sociologist believe to be true.