Economic Process Specialization is when you focus on what you do best. You can specialize in all sorts of things. For example people in the community specialize with their jobs. People specialize in the different things they do within a business. Specialization increases the amount of goods and services in our society. According to Arthur Erickson, ¨Nowhere has specialization penetrated so deeply into the building professions as North America.¨ In Nebraska, we specialize in growing corn; and in the government, people focus on the laws. Competition is the struggle among producers and consumers. Nike and Under Armour is one competition. Both companies compete against each other to sell their products. Another is Pepsi and Coke. Coke