Sprite Boy

Coke and Coca-Cola Coca-Cola is one of the largest company with a long history in print advertisements. The Coca-Cola company has more than 128 years in advertising. The very first print ad was published in 1889. Even though the nickname “Coke”, was widely used by people, it was not accepted by the company until 1941. Many of us have forgotten there was an elf cartoon figure called sprite boy. According to the article “Who Was the Coca-Cola Sprite Boy? (It’s Not Who You Think)”, from the Coca-Cola website, the Conversations Staff stats, “… the two [Sprite boy and the brand sprite] are unrelated. In fact, the company did not introduce the beverage Sprite until 1961, after the Sprite Boy was no longer featured in ads” (Conversations Staff).

He is considering the most interesting part of the ad. Sprite boy is a cartoon figure that pops out on the left side of the drink. The way sprite boy appeared in the print ad is like he was trying to surprise the consumer. With a big smile and the hand waving in front of his face, it is like he is saying hi to the customer. The purpose of this is to greeting consumer in the fun and nice way. Sprite boy has a jerk's hat on his head. As far as I know, sprite boy also wearing different types of hat. According to the article “Who Was the Coca-Cola Sprite Boy? (It’s Not Who You Think)”, from the Coca-Cola website, the Conversations Staff reveals, “Sprite Boy was used so often in advertising he wore two hats — a bottle cap and a soda jerk's hat — to represent both sides of the Coca-Cola business” (Conversations Staff). He also wears a silver color bow tie. No other cloth because his body did not appear. The overall color theme on the sprite boy is white, and the few stars around him and the white hair makes sprite boy looks so spangle. I didn’t notice, but the stars have a different meaning to it. According to the article “Who Was the Coca-Cola Sprite Boy? (It’s Not Who You Think)”, from the Coca-Cola website, the Conversations Staff reveals, “…often with stars around him (representing his sparkling personality and the bubbles in Coke)” (Conversations Staff). The main reason for putting sprite boy in the ad is to get people’s