ipl-logo

Sprite Boy

1049 Words5 Pages

Coke and Coca-Cola Coca-Cola is one of the largest company with a long history in print advertisements. The Coca-Cola company has more than 128 years in advertising. The very first print ad was published in 1889. Even though the nickname “Coke”, was widely used by people, it was not accepted by the company until 1941. Many of us have forgotten there was an elf cartoon figure called sprite boy. According to the article “Who Was the Coca-Cola Sprite Boy? (It’s Not Who You Think)”, from the Coca-Cola website, the Conversations Staff stats, “… the two [Sprite boy and the brand sprite] are unrelated. In fact, the company did not introduce the beverage Sprite until 1961, after the Sprite Boy was no longer featured in ads” (Conversations Staff). …show more content…

He is considering the most interesting part of the ad. Sprite boy is a cartoon figure that pops out on the left side of the drink. The way sprite boy appeared in the print ad is like he was trying to surprise the consumer. With a big smile and the hand waving in front of his face, it is like he is saying hi to the customer. The purpose of this is to greeting consumer in the fun and nice way. Sprite boy has a jerk's hat on his head. As far as I know, sprite boy also wearing different types of hat. According to the article “Who Was the Coca-Cola Sprite Boy? (It’s Not Who You Think)”, from the Coca-Cola website, the Conversations Staff reveals, “Sprite Boy was used so often in advertising he wore two hats — a bottle cap and a soda jerk's hat — to represent both sides of the Coca-Cola business” (Conversations Staff). He also wears a silver color bow tie. No other cloth because his body did not appear. The overall color theme on the sprite boy is white, and the few stars around him and the white hair makes sprite boy looks so spangle. I didn’t notice, but the stars have a different meaning to it. According to the article “Who Was the Coca-Cola Sprite Boy? (It’s Not Who You Think)”, from the Coca-Cola website, the Conversations Staff reveals, “…often with stars around him (representing his sparkling personality and the bubbles in Coke)” (Conversations Staff). The main reason for putting sprite boy in the ad is to get people’s

Show More
Related
441 Words | 2 Pages

Even the music uses Pathos because it gets us pumped and excited to see how the beverage will make us feel ourselves. As they walk out of the apartment everyone is holding the Mountain Dew Kickstart following the Puppy/Monkey/Baby. This is when it is revealed how the Puppy/Monkey/Baby fits in to this commercial and explains PepsiCo’s reasoning. Mountain Dew Kickstart is known for its combination of fruit juice, Mountain Dew’s signature recipe, and caffeine.

Read More
740 Words | 3 Pages

I 've learned that sprite makes the most gas out of the other two sodas because sprite has citric acid in it and the pop rocks react more to the citric acid in the Sprite. Conclusion The project turned out the way it did because the Sprite has more citric acid in it when the other two sodas don’t have citric acid in them giving the sprite more gas to fill the balloon. Coca-Cola and Diet Coke didn’t react as much as the Sprite did because the the Coca-Cola and Diet Coke don’t have citric acid in them when the Pop Rocks react more with citric acid. I was surprised that the Sprite had the biggest amount of gas because it was a clear soda.

Read More
876 Words | 4 Pages

Dr Pepper is the oldest carbonated soft drink in the United States, according to the U.S. Patent Office. The brand, which is now the largest seller of its parent company Dr Pepper Snapple Group, is slowly growing its market share. It is the third largest soft drink company in the United States, but it has very little presence outside the Americas, with most distribution rights elsewhere licensed to its main rivals, the beverage behemoths The Coca-cola Company, and PepsiCo. Dr Pepper has been competing with these companies primarily by offering unique beverage flavors, and a plethora of them. Through a series of lawsuits in the 1990's, Dr Pepper established that it was not a cola, but rather a pepper flavored soda.

Read More
370 Words | 2 Pages

Tarentino was a regular at Mikes Donut Shop, says the owner, Ann Hunt. She now cherishes his "Top Cop" coffee mug that he would drink out of every day. There was even a sandwich named after him in town at the restaurant. "It 's a meat sandwich, it comes on a doughnut. That was their big thing.

Read More
450 Words | 2 Pages

In conclusion America or just people in general are attracted to big and bold things. Americans or others just have a tendency to look and also be attracted to bigger and better things. Ads are always trying their best to be eye catching so they aren’t forgettable. This ad is just a normal everyday ad, but to some people it could be fascinating. Overall kids’ will always be amazed by these commercials and when you were a kid you probably were

Read More
1121 Words | 5 Pages

This allows the audience to connect with the characters and creates the sense that they are hearing the young boy and his father in real time. Additionally, this creates the feeling that the audience is reliving Rory’s childhood through the means of the commercial. This methods connects, like the other rhetorical features in this advertisement, to the rhetorical appeal, pathos. The connection that the audience feels with the young boy and his maturation and development into a successful player is what drives the advertisement to be

Read More
1031 Words | 5 Pages

The commercial featuring Drake and the popular soft drink Sprite, was first launched in February of 2010. In the ad, Canadian born rapper Drake is seen standing in a studio attempting to rap with the beat provided to him. It appears the rapper cannot find the “right” words or “feel” the music. The producer asks him what’s going on and Drake responds with uncertainty. A sprite is given to the rapper to drink in the hopes that he will somehow come “alive”.

Read More
699 Words | 3 Pages

You can see Swift's expression in how calm and confident she is. Usually someone assumes that before going on stage he will be nervous. Nevertheless, here Swift shows how she is ready to put the show, confidently striding and smiling. In fact, the message that a commercial ad is trying to convey is that diet coke can help to keep calm and prepare for any anxious moment in life In general, the commercial announcement uses specific rhetorical strategies to convince the audience to drink dietary Coke.

Read More
857 Words | 4 Pages

With this appropriation occurring we must look deeper into what it means for Sprite and their brand and how they should position themselves with the increasing attention

Read More
828 Words | 4 Pages

Finally, the ad uses Ethos, which is the credibility and the way it comes across to the audience, as its strongest persuasion technique. Taylor Swift is the Ethos that the ad uses. They want the viewers of the ad to see that if Taylor Swift drinks milk, they should, also, and then they could have the chance of becoming like

Read More
1125 Words | 5 Pages

Ninety-four percent of the earth’s population recognizes the Coca-Cola logo. That’s not an easy feat to accomplish, especially as a company that primarily sells soft drinks. A major reason why Coke is such a successful company is their advertising. In the commercial titled Brotherly Love, Coca-Cola uses calm music, warm lighting, and a humorous story to associate their products with happy memories in the minds of young people with one or more siblings.

Read More
2752 Words | 12 Pages

But with the changing tastes of consumers, it has expanded its menu which now includes salads, fish, wraps, smoothies, fruits and seasoned fries. The Coca-Cola Company, makers of coke, sprite, fanta, diet coke, coca-cola zero etc. The coca-cola company operates/sells beverages in more than 200 countries around the world. The most popular and selling drink of the company around the world is coke.

Read More
1388 Words | 6 Pages

Coca cola uses many different techniques to differentiate their brand and product from others. This is done by the colors, shapes, styles and the font of their logo. The font of the coca cola logo is one of the most recognizable brands around the world being recognized by 96% of the world’s population. The company has invested a lot of time and money in research and development to ensure the most effective life cycle impact of its

Read More
1093 Words | 5 Pages

Coca-Cola Company is one of the premier global consumer brands. The company has been around for a century and has been growing constantly. Today Coca-Cola manufactures more than 500 sparkling and still brands that are sold in more than 200 countries around the world. Coca-Cola’s main competitor is Pepsi. Therefore,

Read More
7179 Words | 29 Pages

Coca Cola was first introduced by John Styth Pemberton, a pharmacist, in the year 1886 in Atlanta, Georgia when he concocted caramel-colored syrup in a three-legged brass kettle in his backyard. He first “distributed” the product by carrying it in a jug down the street to Jacob’s Pharmacy and customers bought the drink for five cents at the soda fountain. Carbonated water was teamed with the new syrup, whether by accident or otherwise, producing a drink that was proclaimed “delicious and refreshing”, a theme that continues to echo today wherever Coca-Cola is enjoyed. Coca-Cola originated as a soda fountain beverage in 1886 selling for five cents a glass. Early growth was impressive, but it was only when a strong bottling system developed that Coca-Cola became the world-famous brand it is today.

Read More

More about Sprite Boy

Related Topics

Open Document