Staples, Future Shop And Best Buy

Dell currently offers a huge array of products including tablets, all-in-ones, notebooks, desktops, servers and networking products, monitors, printers, software, and many additional accessories (“Dell Offical Site – The”, n.d.). The addition of EMC would add cloud based computing, mobile and security software, and storage solutions (Dell, 2015).

When Dell sold primarily through their website, the majority of sales were limited to the US, but with their shift to using retailers for distribution, the whole world opened up (“Dell”, n,d,). Staples, Future Shop and Best Buy provide Canadian customers with access to the Dell name. Trocadero, Currys and Tesco distribute throughout the UK, while Harris Technology, Dick Smith Electoronics and The Good Guys provides Australian distributorship. Media Markt helps with German sales and Dell has stores in Budapest and Moscow. Dell also has a major foothold in China and has attempted to target their consumers with lower cost PCs since 2007 (Nystedt, 2007).

In 2001, they moved their manufacturing for these customers from Malaysia to China, but still manufactured most of the PCs for the US market domestically. In 2012, Dell shifted PC manufacturing to China to help increase profit margins and to remain competitive with the likes of HP and Lenovo (Dell Starts Making Computers, 2012). In 2014 they expanded their manufacturing facility in the Indian facility of Chennai in attempt to capture more of the estimated thirteen billion dollar demand (“Dell Plans to Expand”,