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Analysis Of The Globalization Of Apple

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In my essay I will talk about different business strategies which companies can adopt in case of responding to issues of globalization. First of all I would like to define all the terms that will appear in my essay. Globalization is the global evolution toward economic, financial, trade, and communications integration which implies the opening of regional and nationalistic perspectives to a wide attitude of an interconnected and interdependent world with free transfer of capital, goods, and services across domestic frontiers. Growth strategy is a strategy aimed at winning greater market share, even at the expense of short-term profit. If we consider globalization process according to SWOT analysis, we will obtain its strengths, weaknesses, …show more content…

is an American high-tech global corporation engaged in researching, designing and producing electronic technology products. I would like to explore why and how Apple has turned into a successful media institution through analysis of the globalization ideology of Apple. Moreover, I will talk about the situation of Apple in China. In the global market, Apple has become successful exceptionally in terms of advanced methods, which use most frequently on foreign outsourcing, importing and exporting. As a global corporation, Apple Inc has realized the significance of globalization by spreading all over the world. Apple’s main strategy is broad differentiation. This strategy focuses on key features that differentiate the company and its goods from competitors. Through the broad differentiation main strategy, Apple stands out in the market. Moreover, Apple is good at catching opportunities in the global market. For example, Apple and China Mobile (the world’s biggest mobile carrier, they have 740 million subscribers) have been working on an iPhone distribution agreement for more than six years. They also promise to make a contract in order to collaborate with the iPhone 5C although Apple has already worked with ones of the largest China mobile carrier - China Unicom and China Telecom for several years. If Apple collaborates with China Mobile, the profit of Apple will grow much faster, and Apple will benefit more in the global …show more content…

This applies to all stakeholders’ groups - investors, business managers, labour, suppliers, consumers, administrative bureaucrats and politicians , government servants, young and old men and women as also all types of organizations - firms, trade associations, civic authorities, civil societies, social and cultural organizations, religious centers, scientific bodies, educational centers, political parties, the military organizations. Those who cannot adapt to the global forces sooner will lose their stability and struggle to survive. Those who adjust and convert global opportunities into strategies that make them stronger and continuously relevant so they deal with the threats from the environment more effectively. Globalization is the main factor of the international business. This is a new era of globalization that brings with it opportunities and also new challenges with the dynamics of a free market. Globalization award access to benefit from the international separation of labor, technologies, international specialization, cultural exchange and the consumers like a wider variety of products with lower prices. Globalization also brings a higher level of strategizing. Business evolves in new

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This has given it apple a competitive edge in relation to its rival. They are able to keep their customers up to date with inform of the updates in the existing products and new product innovations. Apple uses a vertical integration strategy that enables it to develop its software and hard ware apps, and own operating system (IOS). This allows apple to have control over all the users that are hard to replicate by its rivals (Meyer, 2012). Brand appeal of apple by

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Introduction Nowadays people can communicate easily. They can share their ideas, their cultures even with people who are not in their countries. They can trade, transporting products around the world in just a few days. This is a big economy where everything related to each other. This is globalization.

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has millions of buyers and the company continues to woe more consumers to buy its products. The threat to buyers is not a big concern to Apple Inc. The competition on this area falls on the pricing system and differentiation of products to meet the unique needs of the consumers. The move to differentiate the products of the company aimed at addressing the diverse needs of the consumers (Bergvall-Kareborn and Howcroft 2013, p.280).

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Introduction In this marketing assignment, we choose Apple as the company to analyze the marketing environment that affect the Apple Company’s ability to serve its consumer market and the major factors that influence consumer buyer behaviour. Apple became a computer company started in 1976. In the last decade, Apple had broaden into a complicated and intricate company.

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The process of globalization has a major effect in the changing world. Globalization have two main drivers which is economic institution and information technology. There is a rapid change in technology as well as knowledge therefore for organizations to be competitive in the global market they need to be familiar with new

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However, specifically compared to the smartwatch competition, the Apple Watch stacks against the Gear 2, the Moto 360 and the Pebble Steel. Key competitors of Apple in overall means of competition including the cell phone industry and other product are: Google, HPQ (Hewlett-Packard Company), RIM, Samsung, HTC and Nokia. As the smartphone competitors in figure 3.1 can be seen with Apple’s revenue, gross profit margin, earning per share, price earnings and net income with its direct competitors in the table. Environment According to the Ansoff Matrix (a strategic planning tool that provides a framework to help executives, senior managers and marketers devise future strategies for future growth), the environment that the apple watch will experience, will be a diversification method.

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The company also uses broad differentiation as a supporting strategy. This secondary strategy involves developing the business and its products to make them distinct from competitors. McDonald’s applies the broad differentiation strategy in one of their product line. For example, McDonald’s introduce the McCafé products line, in this strategy McDonald enables to get customer during off peak hours. Vertical integration is also one of the strategic objective linked to McDonald’s cost-leadership strategy.

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• Psychographic Segmentation: Most of used the type of segmentation by Apple. Segment users according to their lifestyle. • Product related segmentation: Another major marketing strategy used extensively by the company. Every Apple device is targeted specifically to different groups of consumers and businesses and features in the products are built around their needs.

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Apple is one of the well-known electronics brand in the world. Millions of people were waiting in the line to get their new phone devices at the Apple store. This tiny device has many impressive characteristics that attract consumers. Every year the company comes out with new device features with a new advertisement to catch the consumer attention. According to the official website, the first iPhone advertisement was released in 2001.

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They know that it will be simple to adapt to new hardware and this make them more open to making a repeat purchase. New Innovations: even though the architecture of Apple products is proportionate, its portfolio is not. Company offer customers a number of various ways to enjoy its products. By giving consumers and chance to employ Apple in their living rooms, sine and offices, Apple do it easy to keep on loyal to brand

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For instance, you can see McDonald’s store in almost every countries. In general, globalization has benefited both developing and developed nations, and became one of the most important factors that affect a country’s

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The aim of this assessment is to reflect on what I have learned this semester regarding the module of Business in Global Context; from the lectures with the professor, the case studies done in class and the three previous patchworks that we worked on. We have learned that there are different internal and external components that affect the business environment, from corporate social responsibility to cultural and institutional framework; organizations must take into consideration all the factors related to the different parts of its environment. For the topic discussion, I will be discussing globalization and how it has affected the global business environment along with the key aspects and the different point of views regarding it.

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