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Starbucks: Customer Relationship Management Tool

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OVERVIEW
Starbucks is organizations which deals with retailing of coffee all throughout the world and has now-a-days become a global brand. Starbucks has a reputation for the world’s finest coffee and its legendary customer service. In order to determine the rate of growth of Starbucks it is necessary to look in to how they treat their fellow partners, customers, communities, suppliers and shareholders. Starbucks is consistent with the Global Human Rights Standards and it supports equal opportunity in its hiring practices. In case of hiring people under the age of 18 Starbucks takes a special note in relation to the legal requirements that need to be followed such as the working hours and tasks performed. All the employees are entitled to …show more content…

This tool has helped Starbucks to find out where it lacks and what the reasons behind loss of customers are. By giving a lot of value to customer feedback Starbucks is able to mend its ways of working. It focuses on the suggestions and negative feedback of its customers so as to improve in the areas in which it lacks. Starbucks has always given more value to its customers because they understand that they are worth nothing without their customers. The CRM tool allows them to reduce costs which bother the customers. Thus Starbucks has benefitted a lot from the tool and continues to show its interest in improving its performance by the constant use of receiving feedback from its valuable …show more content…

n.a.(2016)UKESSAYS. Critical Analysis Of The Strategic Issues Faced Starbucks Marketing Essay[ONLINE]
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2. n.a.(2011)Business Ethics And Compliance Standards of Business Conduct[ONLINE]
Accessed on: 11th April, 2016
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3. n.a.(2015)Organic Consumers Association. Coffee in a time of conflict: Starbucks' growth risks backlash[ONLINE]
Accessed on: 11th April, 2016
Available from: https://www.organicconsumers.org/old_articles/starbucks/041603_starbucks_fair_trade_coffee.php 4. n.a.(2016)The Motley Fool. 3 Glaring Problems With Starbucks' U.S. Strategy[ONLINE]
Accessed on: 11th April, 2016
Available from: http://www.fool.com/investing/general/2014/06/24/3-glaring-problems-with-starbucks-us-strategy.aspx

5. n.a.(2016)FINANCE. What It’s Like Working At Starbucks[ONLINE]
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6. n.a.(2011)Starbucks. Reviews[ONLINE]
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