Music Music will be the backbone of the film. We want the soundtrack to become synonymous with the plot, so that the film springs to mind on hearing just a view chords. This is what we'd like to create here. A piece that underlines all the different parts of our story and punctuates the playful drama of the spot. It will also help change the tone from joy, to the drama, despair and then finally to the harmony and perfect synchronicity with find in our haven at State Farm. We could even use some sound effects to enhance the viewers’ experience, especially in the first script, where we want the crowd to be not only to be seen, but heard. The chants, the shouts, the heavy footed trudge as they make their way through a normally peaceful setting. …show more content…
Our poor couple walks directly into their living room to find it submerged in water from a large leak in the ceiling which appears to be coming from the neighbour above. We don’t understand completely what has happened, but clearly realise that our couple is blameless and the fault probably either rests with a leaky pipe or the bath being left running above. Regardless of which, the whole situation is a complete disaster - everything is ruined, the carpet, the sofa, which is now one big puddle. We could even have a cool piece of art on the wall which is soaked and now ruining all down the white, water damaged …show more content…
They LOVE it, and if they had any doubts they would be quickly squashed as they walk around to see a pool, ironically with a cascade (well, a small one). State Farm has really realised, for them, everything that could have ever wanted. At the end we find them in the State Farm Office, but unlike in the former script, we have to make both the couples collide to demonstrate the flip side of the coin and show that State Farm can help with ALL eventualities in life. Playing on the parallels with lots of light humour to make the dark a little darker, but also the resolution even better. This will really hammer home the importance of planning, whether it is being smart and getting insurance or whether it is about savings. What we are showing the viewer here in that unlike the first script, many of our customers lives coincide, a little like the sliding doors effect, you never know what the future holds, which is why State Farm has you covered. One couple, receiving emotional and insurance support, whilst the other beaming as they come to finalise their savings, leaving the message with the viewer that State Farm is with you every step on the