Statement To The Senate's Commerce And Judiciary Committees, By Mark Zuckerberg

Mark Zuckerberg, CEO and co-founder of Facebook, in his statement to the Senate’s Commerce and Judiciary Committees, organized his oration in such a way that successfully conveys his message of ownership of the issues caused by Facebook in order to convince users to forgive him and trust that he will make privacy and security improvements on the site. In the introduction of his oration, Zuckerberg begins by referencing positive movements that have gained traction on his site, such as the “#MeToo” and “March for our Lives” movements. He does this to show that much benefit has come from his site and there are still so many positive outcomes that can be achieved through the continued use of his site. He shows how it was his site that brought about the proliferation of these

By accepting the responsibility and showing humility, he is more effectively able to convince the audience of users and Senators to trust him and give him another chance. The humility shown also appeals to the emotional sentiment of the audience. He shows that he is truly sorry, and the audience cannot help but feel bad for him. He made a mistake and was shown to be human, just like everyone else, which makes him more likable and people more willing to trust him. In the body of his speech, Zuckerberg first makes a shift in pronoun usage to the pronoun “We.” He shifts to “We” in order to inspire confidence and show that his efforts alone are not enough to fix the damage done. Not only does he need the support of the Senators in attendance, but he also needs the support of his team at Facebook in order to make improvements to the site. By using “We,” he paints himself as just another man in the fight, not some god-like figure who is above everyone else. He is the man who made the mistake, but he is also the man who will spearhead the changes