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Stereotypes In Magazines

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The media is a powerful outlet to communicate the roles that society should incorporate into their lives. The fashion industry is so influential in pushing its ideals onto society which makes it the perfect medium to convey stereotypes, especially gender stereotypes. Considering that advertising is influential to the shaping the opinions of society, it is often heavily criticized, especially when used in fashion. Fashion advertisements are everywhere you look, and when executed correct, the impact it has can be significant. The purpose of this study is to analyze advertising in magazines from a different perspective. Typically, when fashion advertising is researched, it is mostly related to body image and eating disorders. We unconsciously view advertising and rarely look to see if there are underlying messages in the images. Essentially, because advertisements play a role in …show more content…

As someone who has always been interested in the fashion industry and the advertising of products, analyzing the images for more than what they appear to be. Inquiring if there are underlying messages enforced in the selling of these products will broaden my perspective on how the fashion industry conducts business. Also, the mindset theory will uncover what the viewer perceive to be sexual or not. As someone who is interested in fashion, my opinion can be justified as saying that its just creative imaging, rather than women being objectified. Additionally, as some someone who reads fashion magazines a lot, one might be desensitized to certain images. The question for this research will ask if there are gender stereotypes enforced in the advertising and content throughout Vogue magazine and if so, how is it in portrayed in comparison to its European edition Vogue UK. Fashion advertising has proven to be successful in making consumers believe that what they advertise is the standard that society should

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Over the past week, I was tasked to choose between one of two articles that all of the incoming freshman at Union County College in preparation for the up and coming school year. This decision will forever change the way the incoming students will do before stereotyping a certain race, religion, or sexual preference. One of the articles I had to choose from was called, “Don’t Let Stereotypes Warp Your Judgments” By Robert L. Heilbroner, while the other one was called, “Black Men and Public Space” by Brent Staples. Both articles were somewhat similar in the fact that they both talk about how the typical person, in most situations, stereotype people in a bad or even a good way. The articles also talk and teach that stereotyping is bad and

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People are not born with their own opinions, rather their opinions are created and shaped through what they see and hear from sources that they consider trustworthy. This why most popular media mostly showcase ideas and opinions that the average person finds the most acceptable. When it comes to stereotypes, they originate from those in power who creates an overgeneralization that ends up repeated countless times that it eventually begins to be considered a fact. Authors such as David Brooks assert that women are better students than men and that men are more aggressive, an assertion I disagree with. Stereotypes dealing with gender like the one promoted by David Brooks and studied by other authors are created through the influence popular media has on society in order to manipulate people to think a certain way and create conflict.

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From magazines to advertisements, women are constantly being exposed to beauty ideals - many of which are unattainable. This results in women falling victim to the manipulations and lures of the marketing industry. Since its establishment in 1886, Cosmopolitan has been a popular source for women to turn to for advice on relationships, sexual activity and popular culture. During its inception, the magazine was published as a women's fashion magazine initially depicting articles on families, home decorating, and the progress of science and technology. However, while Cosmopolitan is still viewed as a magazine targeted towards women, the methods in which the magazine attracts women have dramatically evolved.

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The representation of gender in mass communications has been a hugely debated topic for years and will continue to be one for many more years to come. The media plays a big role in how they want to portray a gender to the public. They create certain stereotypes through the role of a gender in order to attract a large audience and interest to sell a product, brand or image. Media is so important in today’s society, people spend hours and hours each day watching TV, browsing the Internet and reading magazines. There are so many images of men and women in the media today that it certainly has an impact on the viewer’s thoughts and sense of identity.

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