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Stereotypes In Magazines

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The media is a powerful outlet to communicate the roles that society should incorporate into their lives. The fashion industry is so influential in pushing its ideals onto society which makes it the perfect medium to convey stereotypes, especially gender stereotypes. Considering that advertising is influential to the shaping the opinions of society, it is often heavily criticized, especially when used in fashion. Fashion advertisements are everywhere you look, and when executed correct, the impact it has can be significant. The purpose of this study is to analyze advertising in magazines from a different perspective. Typically, when fashion advertising is researched, it is mostly related to body image and eating disorders. We unconsciously view advertising and rarely look to see if there are underlying messages in the images. Essentially, because advertisements play a role in …show more content…

As someone who has always been interested in the fashion industry and the advertising of products, analyzing the images for more than what they appear to be. Inquiring if there are underlying messages enforced in the selling of these products will broaden my perspective on how the fashion industry conducts business. Also, the mindset theory will uncover what the viewer perceive to be sexual or not. As someone who is interested in fashion, my opinion can be justified as saying that its just creative imaging, rather than women being objectified. Additionally, as some someone who reads fashion magazines a lot, one might be desensitized to certain images. The question for this research will ask if there are gender stereotypes enforced in the advertising and content throughout Vogue magazine and if so, how is it in portrayed in comparison to its European edition Vogue UK. Fashion advertising has proven to be successful in making consumers believe that what they advertise is the standard that society should

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