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Stereotypes Of Women In Presidential Elections

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Recommended: The political role of women during the twentieth century

The topic of this model is to examine the rhetoric of female political candidates and how it affects their chances of being elected into political office. The area has received growing attention within the last forty years as more women began seeking representation in the American government (Dolan, 2014). Furthermore, there has been a considerable amount of attention since the 2008 Presidential Elections. A sizeable amount of research shows women facing negative stereotypes in the news media. However, little research has been done to show if these negative stereotypes affect how a voter perceives the candidate and makes a conscious decision to vote based upon those stereotypes. This area of research is particularly significant with the upcoming 2016 Presidential elections. Currently, there are two women, Hillary Clinton and Carly Fiorina, who are campaigning to have their names as nominees on a major party ticket. Clinton and Fiorina are campaigning for separate party nominations. Model Overview: The model examines the process of how a voter perceives the rhetorical competence of a female candidate and how the candidate’s competence positively leads to election. A female candidate needs to creditable, charismatic and trustworthy. These leadership traits and characteristics impact …show more content…

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