Steve Jobs History

600 Words3 Pages

Apple is one of them companies that knows how to properly market to their consumers. Their financial reports are based off how much money is invested by their consumers. Apple Inc. was incorporated in April 1st of 1976 and it is located in Cupertino, California. Currently, Timothy Cook is the chief executive officer. The former chief executive officer was Steve Jobs who sadly passed away. Apple is known for making good sells when it comes to their products. The recent total sales were calculated and totaled at $182,795. This may seem like a high number to citizens, but Apple Inc. is aiming for higher numbers. Apple Inc. (2014) manufactures and markets mobile communication and media devices, personal computers and portable digital music players (p. 27). In 2010, Apple sold so …show more content…

It was written by Adam Lashinsky and Doris Burke. In great detail the story explains how Steve Jobs led Apple to be the company that it is today. It focuses on how Steve Jobs was named the greatest CEO of the current decade. Steve Jobs embarked on many journeys that entailed many outcomes. Apple was not always on top like it is today in the current age. It underwent many challenges and problems before coming out on top as one of the world’s biggest companies. This story was sourced by Fortune and published on November 23, 2009. Steve Jobs by Walter Isaacson was an inspirational story written about the Former chief executive officer. The story covered the life of Steve Jobs and how he led Apple to be one of the biggest companies in the technology industry. Isaacson (2011) wrote that Steve Jobs, “had a roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. Isaacson’s portrait touched millions of readers” (p.