Management Principles In Jobs, Directed By Joshua Michael Stern

Jobs: A Study in Management Principles
The film Jobs was directed by Joshua Michael Stern, and its main characters are Steve Jobs as Ashton Kutcher, Steve Wozniak as Josh Gad, Mike Markkula as Dermot Mulroney, John Sculley as Matthew Modine, and Arthur Rock as J. K. Simmons. The film depicts Jobs’ experiences through college and how his personal life led him to work for an electronics entertainment company. While working for the company, he founded himself frustrated to embark on his own endeavors, which in turn, led him to his friend Wozniak. Then, the two of them found themselves with the opportunity to develop an operating system that connected to a television. Little did they know, this new concept led them towards a new way to change personal

This aspect refers to chapter two (Values, Attitudes, Emotions and Culture: The Manager as a Person). While working for an electronic entertainment company, Jobs felt negative emotions towards the quality of the company’s products, and at one point, he addressed one coworker as “you refuse to do anything that vaguely escapes your comfort zone” (Stern, 2013). At other times, Jobs had a quick temper to speak out his mind whenever someone or something did not either agree or did not meet his expectations. However, it was this sense of criticism towards the quality of products that was a benefit to Apple’s line of products. Also, it was this sense of self-criticism that allowed him to see his potential within himself, as he reflected, “I just can’t work for other people. I guess I need my independence. If that makes any sense” (Stern, 2013). On the other hand, Jobs’ criticisms alienated some of his inner circle friends, board members, and employees, and in this case, it was a

Sculley to be Apple’s CEO. However, soon Jobs regretted his decision. This relates to chapter five of the textbook, which refers to decision making as “[t]he process by which managers respond to opportunities and threats by analyzing options making determinations about specific organizational goals and course of action” (Jones & George, 2015, p. 157). Jobs saw potential in Mr. Sculley’s marketing skills as an opportunity to help Apple increase its sales, but Jobs never anticipated the inside management threat from Mr. Sculley and the board. Jobs and the Mr. Sculley found themselves with different views on how the Apple should be run. As Mr. Sculley refers to Jobs, “I find it increasingly difficult to do my job, when the greatest obstacle in my path, cast a looming shadow over everything I try to do” (Stern, 2013). Soon, the board made a decision in Apple’s best interest; and this meant voting for Mr. Sculley to gain full control over the company. As the board thought, at that time, this was the right decision for Apple’s