In the lecture “The Psychology of Memory by Professor Steve Joordens”, produced on Jan 30, 2013, Professor Joordens introduce the psychology and memory. Professor Joordens talked about the fathers of psychology by examining Descartes’ assumption that human beings are somehow greater than animals and next to Sigmund Freud’s theories on the dynamics of the human mind. However, Joordens helps explore the experiments of J. Ridley Stroop and his workings with the associative memory, discovering along the way that the more individuals practice something, the more automatic it becomes. Joordens has mentioned scientific details that person knows so far about memory: that neurons fire in cooperation with each other to either intentionally recall