Strategic Audit: Tigerdirect. Com And Best Buy Corporation

Min Strategic Audit For this week’s assignment I will look at the strategic audit system to help pinpoint key strategic business strategies that TigerDirect.com and Best Buy Corporation are similar. Additionally, I will briefly provide a brief introduction of each company, which will include each company’s Mission Statement; comparing key aspects of each company. Lastly, based on my research, I will identify the importance of strategic management with factors I believe were key to the two company’s success. To begin, I must clarify that the TigerDirect company is actually “Principal Subsidiary of Systemax Corporation, which also includes several other subsidiaries such as:“Global Computer Supplies, Inc.; Dartek Corporations; Misco America Inc.; Midwest Micro Corporation; Misco Germany, Inc.; Misco Italy Computer Supplies S.P.A.; HCS Global S.A.; Systemax Europe Ltd.” Moving forward, originally Systemax’ began in 1949, the company began as a company which manufactured material handling equipment in Long Island, NY. As the company grew throughout the years, specifically in 1972, Systemax “issued its first mail-order catalog in 1972

Both companies sell a wide array of consumer products. With hat said each company has a very wide variety of products portfolio. The diversity n the products that each company sells enables these retailers to address a wide range of customer segments and reduces the company's dependence on a single product line for revenue generation, thereby diversifying its business risk. Though TigerDirect.com primarily conducts most of it’s business online, and Best Buy has many brick and mortar stores (as well as online shopping), both companies have thrived with the continued growth and expanded use of consumers spending much more time conducting their business over the