To assess the strategic fit, we are considering Best Buy Company Inc. as the firm, the U.S. technology, products, services and solutions market as the industry environment, and Best Buy’s strategy represents the link between the firm and its environment. According to Best Buy’s website, the company success articulates around its core values that are to “Unleash the power of our people. Learn from challenge and change. Show respect, humility and integrity. Have fun while being the best.” Best Buy also has what they call a unique customer promise, which is “The latest devices and services, all in one place. Impartial and knowledgeable advice. Competitive prices. The ability to shop when and where you want. Support for the life of your products.”