The Controversy Of Best Buy
370 Words2 Pages
Through the mistakes of Best Buy as they attempt to enter the European market, it is clear to see that they did not properly research their new market of consumers. As it is well known there are many ways in which a firm may enter a market, in order to understand the best way to procced with entering said market one must first understand their consumer to a best find a method that not only fits the company but also the consumers. One major obstacle that Best Buy encountered was that the manner in which they marketed their services was deemed too American by their targeted demographic. The commercial that introduced Best Buy to the United Kingdom, was narrated by an American actor which many voiced dislike about. It is more
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